Google Analytics

Was ist Google Analytics

Google Analytics is a statistical tool which allows every website administrator to analyse their audience.

It is one of the most popular digital analytics software currently in use. It is a free service offered by Google and was set up by the company in March 2005.

Google Analytics uses a JavaScript code to extract information from websites. This, in turn, allows users to analyse in-depth details about the visitors to their websites.

The main advantages of this tool are that it is completely free of charge, it provides information about how your visitors locate your website, and it identifies which pages and links your visitors click the most.

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