Finding Top Ruby Talents Made Easy: How TieTalent Helped GOLD AVENUE Grow and Innovate

  • Sofia Bedonni
    Sofia BedonniClient Executive, TieTalent
  • Jovana Rotula
    Jovana RotulaFounder & COO, TieTalent
  • Vincent Mattart CTO of Gold Avenue
    Vincent MattartCTO, GOLD AVENUE
Gold Avenue Mobile Website
  • Hires to date7
  • Recruitment cycle time18 days
  • Time saved per hire31 days


GOLD AVENUE is one of the leaders in Europe for savers and investors looking to buy, sell, and store gold and physical precious metals, launched in October 2018.

The company is the official online retailer of MKS PAMP GROUP, the world leader in the precious metal industry. With its headquarters in Geneva, GOLD AVENUE has established a reputation for providing unparalleled value to its customers and making saving in gold and precious metals accessible to everyone.

GOLD AVENUE is dedicated to helping investors easily navigate the precious metals market, making it an excellent choice for anyone looking to start their gold savings.

  • Location PinGeneva, Switzerland
  • Person28 team members
  • ShopFinancial services industry
  • Empty starMission: Savings made simple

What sets GOLD AVENUE apart?

Innovation is at the core of everything they do.

They offer a unique and comprehensive range of products, including investment-grade gold, silver, platinum, and palladium bullion bars and coins, as well as rare and collectible coins.

Thanks to their user-friendly and highly secure online platform, you can buy, store, manage, and resell precious metals in a few clicks. You can also automatize your savings with their Auto-Savings feature to easily reach your long-term savings goals.

GOLD AVENUE places a strong emphasis on transparency and reliability. From providing detailed information about their products to offering exceptional customer service with a team of experienced professionals available to assist customers with any inquiries.

Alessandro Soldati Co-Founder of Gold Avenue
Alessandro Soldati, Co-Founder of GOLD AVENUE

The Goal

As GOLD AVENUE experienced exponential growth during the pandemic, they faced the challenge of hiring talented people while adhering to social distancing regulations. The main priority was to quickly hire the right tech talents to join their team.

Vincent Mattart, the CTO of GOLD AVENUE, was looking for top-notch Ruby Developers. Of course, the talent pool for this specialization is very narrow, and his first attempts to recruit through job boards proved unsuccessful.

Vincent's top priority was to recruit exceptional Ruby developers who would be a good fit for the team. He also aimed to significantly shorten the recruitment process, ensuring that all parties involved saved time and effort.

1 kg gold bar
1 kg gold bar 999.9 fine gold – PAMP Suisse
Minted Gold Bar

TieTalent's Expertise

A Cost-Effective and Time-Saving Solution

After an intro call in November 2021 with our Client Executive, Sofia, Vincent was impressed with the conditions TieTalent offered, especially the low commission rate, which was crucial for their startup budget.

Vincent shared that TieTalent definitely stood out thanks to the professionalism and dedication of Jovana, the COO & Co-Founder of TieTalent, who was also in the role of a Talent Agent for GOLD AVENUE at the time. She understood perfectly the kind of profiles the Tech & Product teams at GOLD AVENUE were looking for and managed to always send relevant talents.

From his experience working with TieTalent, Vincent also shared that he found the platform to be informative, with a good overview and lots of information about the candidates.

Vincent Mattart CTO of Gold Avenue
“As the CTO of GOLD AVENUE, I am delighted to say that our collaboration with TieTalent has been a tremendous success. Our mindsets are perfectly aligned, and we have achieved both of our goals. Globally, we couldn’t be happier with the partnership, and we have exceeded our expectations!”
Vincent Mattart CTO of Gold Avenue

Reactivity and Personalized Approach

Streamlining the hiring process was made possible with TieTalent for Vincent and GOLD AVENUE. Between November 2021 and November 2022, they hired seven new tech team members.

With the help of Sofia and Jovana, Vincent was able to find a Ruby Tech Lead, two Ruby on Rails Developers, a React.js Team Lead, two ReactJS Developers, and a UX/UI Designer. Helping them find the right talent efficiently and effectively not only saved them time but also enhanced their overall productivity across departments.

Their primary objective is to simplify the recruitment process by seeking out skilled individuals who share the company's mindset and work harmoniously with the team, so everyone can experience the benefits of “Savings made simple”.

The Future of GOLD AVENUE

GOLD AVENUE is strongly committed to the growth and innovation of the company. The team constantly has new ideas that they work hard to develop, and one of the biggest projects they are currently working on is the migration to React, with an expected release during Autumn. They anticipate a lot of growth and put high importance on the company culture, as it has always played a significant role in their success.

At GOLD AVENUE, the team members are highly valued, and the company strives to foster a work environment that prioritizes benefits aligned with their values. These benefits include:

  • SuitcaseRemote work options
  • GroupManagers who care
  • RocketCareer development
  • MedalProgressive values
  • Puzzle PieceInclusion and diversity
  • ConversationOpen mindset
Minted Gold Bar
If you are a tech professional who is passionate and motivated about your work and interested in being a part of GOLD AVENUE's next chapter, simply create a free TieTalent profile to join their exceptional team!
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