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What we need:
Multiple advertorials built in GemPages, each structured around a different POV angle for split testing. We currently run a doctor's POV advertorial and want to test against other angles, including:
- Menopause specialist / women's health practitioner POV
- Real woman's transformation story (before/after journey)
- Investigative health journalist uncovering a root cause
Each angle needs its own advertorial with layout, structure, and visuals tailored to that POV — not the same page with swapped headlines.
What you MUST understand to be a fit:
- Stages of awareness and how to structure an advertorial differently depending on where the reader enters. If you don't know what this means, this isn't the right project.
- Gradualization — warming a cold reader through story, empathy, and belief shifts before introducing the product. The product should feel like a discovery, not a pitch.
- Advertorial-specific content — this isn't a landing page. We need editorial-feeling content: expert quotes, clinical references, root cause/mechanism breakdowns, testimonials woven into narrative, and trust signals that don't feel forced.
- Visual storytelling — we have image and video assets, but if you can create stronger visuals with AI generation (mechanism explainers, before/after progressions, UGC-style content), that's a major plus.
- Layout that converts — scroll depth optimization, strategic CTA placement, content pacing that holds attention through the full page.
Requirements:
- Proven supplement or DTC health/wellness advertorial experience
- Portfolio with performance data — we want CVR lifts, not just screenshots
- 1-2 day turnaround per advertorial
- Willingness to iterate until we hit benchmarks together
We're at a 2.15% CVR now. Hit 3.5%+ and there's a $100 performance bonus, no questions asked.
This is a long-term partnership. We test aggressively and optimize constantly. We need someone in the trenches with us, not someone who delivers a page and disappears.
Send your best-performing advertorial examples with conversion data. We'll talk pricing from there.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Shopify, Shopify Templates, Shopify Website Design, Shopify Website Redesign, Set Up Shopify Site, Landing Page, Landing Page Design, Landing Page Optimization, Shopify Theme, Ecommerce Website Development, Ecommerce Store Setup, Product Listings, Shopify Development, Online Store Customization, Shopify Apps
Sprachkenntnisse
- English
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