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Marketing Content Engineer
- Pocatello, Idaho, United States
- Pocatello, Idaho, United States
Über
About Manticore Marketing
We make businesses impossible to ignore. Through bold messaging, conversion-first websites, and scroll-stopping campaigns, we help businesses get seen, remembered, and chosen. If you're a precise communicator with a knack for clarity, a respect for brand voice, and an eye for detail—this is where your pen becomes power.
What is a Marketing Content Engineer?
It's not just copywriting. This role is about shaping how our clients are perceived online—from the very first Google result to the final call-to-action.
You'll engineer written content that informs, persuades, and converts:
- 70% of your time will focus on websites: writing homepage copy, service pages, blog articles, landing pages, SEO snippets, and other conversion-focused content.
- 30% of your time will be spent repurposing that content into platform-native versions for email, Instagram, LinkedIn, and beyond.
- You'll work closely with the web design team to make every site feel cohesive and clear—and with the social/content team to ensure the voice and message are echoed (not copy-pasted) across every touchpoint.
You're the Right Fit If:
- You write quickly and rewrite ruthlessly. You know the first draft isn't the final one.
- You can take a messy Google Doc, a 2-minute voice note, or a client's half-formed idea—and turn it into a clean, persuasive message.
- You love clarity. You're not here to write long essays. You're here to help people get it and act .
- You know brand voice is everything. You can write playfully or professionally, depending on the audience.
- You obsess over details—punctuation, tone, layout, and how words sit next to visuals.
- You get excited about small wins: a lowered bounce rate, a click-through spike, a headline that sticks.
- You treat every piece of writing like it matters . Because it does.
Core Responsibilities
1. Website & SEO Copywriting (Primary)
- Write clear, compelling copy for websites, landing pages, and SEO-focused blog content.
- Research competitors, client goals, and customer pain points to shape effective messaging.
- Collaborate with our web team to pair copy with layouts and visuals that support it.
2. Content Repurposing (Secondary)
- Adapt long-form content into social captions, short blog summaries, email intros, or ad headlines.
- Preserve message clarity and brand voice while tailoring for format and audience.
- Stay current on content trends—knowing how styles differ between LinkedIn, Facebook, Instagram, etc.
3. Internal & Client-Facing Support
- Write occasional bios, video scripts, product descriptions, or microcopy as needed.
- Collaborate with designers, video editors, social leads, and leadership to bring campaigns to life.
- Help refine messaging for internal projects (like our own site, case studies, or email sequences).
Must-Haves
- Strong writing portfolio that may include websites, landing pages, or long-form blog content.
- 1–3 years experience in marketing, communications, journalism, or a related writing-intensive field.
- Proven ability to write across different tones (from playful to formal) depending on the audience.
- Comfort working in a fast-paced, feedback-driven environment with multiple deadlines.
- Clear understanding of formatting and layout hierarchy (H1s, CTAs, spacing, bullets, etc.).
- Familiarity with basic SEO best practices, especially writing for scanability and relevance.
Bonus Skills (Not Required)
- Experience with Notion, Webflow, or WordPress.
- Knowledge of Google Docs, Trello, and content planning workflows.
- Some understanding of sales psychology and how buyers read pages.
- Familiarity with Instagram, LinkedIn, and/or email marketing best practices.
Perks & Pay
- $15–$25/hour depending on experience & availability.
- Performance-based bonuses for hitting content quality or engagement benchmarks
- Option to grow into full-time salaried position with added responsibilities
- Training and mentorship from Manticore's leadership team
Job Types: Full-time, Part-time
Pay: $ $25.00 per hour
Expected hours: 20 – 40 per week
Work Location: In person
Sprachkenntnisse
- English
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