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Digital Marketing Manager
Seon
- London, England, United Kingdom
- London, England, United Kingdom
Über
What You’ll Do: SEON is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role is responsible for planning, coordinating, and optimizing integrated digital campaigns across all digital markets, spanning PPC, SEO, Paid Social, and content all tailored to operators, sportsbooks, social casinos, and gaming platforms.
You will represent Digital Marketing in campaign kick‑offs, translate operator intent into content direction, lead localization across markets, embed Agile practices, and build the digital GTM model for Betting & Gaming end‑to‑end.
Integrated Betting & Gaming Campaign Planning
Develop operator‑focused campaign briefs, messaging, and keyword clusters tied to fraud, AML, onboarding, and risk
Represent Digital Marketing in campaign kick‑offs and cross‑functional alignment to ensure unified execution
Keyword‑Intent & Reverse‑Funnel Content Direction
Translate Betting & Gaming search intent into BOFU → MOFU content priorities
Create and guide content briefs aligned to operator needs (fraud, AML, KYC, bonus abuse, player risk)
Shape conversion‑focused landing page and CRO recommendations to improve operator acquisition
Cross‑Channel Coordination & Execution
Coordinate channel sequencing across PPC, SEO, Paid Social, and content
Own and maintain the Betting & Gaming digital marketing calendar
Ensure agencies execute against a unified B&G strategy and operator messaging
Performance Analysis & Optimization
Consolidate cross‑channel performance reporting for Betting & Gaming campaigns
Identify high‑impact optimization opportunities across messaging, landing pages, and channel mix
Lead post‑campaign reviews and insight sharing to drive continuous improvement
Support the Shift to Agile Marketing
Work in sprint‑based cycles with clear priorities and deliverables
Help embed Agile marketing rituals (planning, stand‑ups, retros) to improve execution speed
What You’ll Bring
5–8 years in digital marketing, demand generation, performance marketing, or campaign management
Experience in the Betting & Gaming industry; understands operator terminology, player funnels, compliance needs, fraud/AML language
Proven ability to deliver integrated campaigns across PPC, SEO, and Paid Social
Strong understanding of operator search intent and funnel strategy
Experience writing and absorbing content briefs
Ability to localize campaigns across regulated and non‑regulated markets
PPC ad copywriting, SEO content direction, and CRO best practices
AI tool usage for faster SEO/PPC content workflows
Ability to interpret performance and provide insights
Commercial mindset with awareness of operator acquisition and revenue drivers
Experience in SaaS or startup/scale‑up environments
Proficiency with project management tools (e.g., Asana)
Strong communication and stakeholder engagement skills
SEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.
SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. We do not make an employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Please let your recruiter know if you need reasonable adjustments to our recruitment process.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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