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Search, Senior Account Executive
WPP Media
- London, England, United Kingdom
- London, England, United Kingdom
Über
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About WPP Media WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary & Impact The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
The Senior Media Activation Executive is responsible for the execution of biddable media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis. The Senior Media Activation Executive is also responsible for contributing to reservation-based buying of display media, working to innovate across this space and the biddable space in tandem.
Responsibilities
Effectively manage your designated search and biddable display campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance
Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained
Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Grow your knowledge of search, paid social & programmatically bought display platforms such that you attain a detailed knowledge in all search and biddable media practices within the first 12 months in role
Grow your knowledge of reservation-based buying of display media, including negotiating with publishers, and sending and receiving RFPs
Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport
Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development)
Conduct performance analysis, internal data maintenance, issue identification and solution development
Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager
Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action
Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be pro-active in spotting trends, product releases, and other opportunities which could enhance our activity
Skills And Experience
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Previous experience working on biddable platforms and with reservation buying, or have commensurate experience in digital roles working with other Account Executives / Account Managers
Strong written and verbal communication skills across all platforms
Expert organisational skills, great attention to detail
Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
Excellent client relationship and management skills
Proven problem-solving skills and ability to think outside of the box for creative solutions
Ability to lead and motivate team members in a positive light
Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
A passion for everything digital, with an active interest and understanding of online advertising industry trends
Experience with planning and running display campaigns via GDN and DSPs such as Doubleclick Bid Manager, TubeMogul & AppNexus
Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms
Proficiency in Excel (Pivot Tables, VLookups, etc)
Google AdWords Certification
Experience with Doubleclick Search
Experience with Google Analytics
Experience with planning and running PPC campaigns
Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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