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Senior Data AnalystAcxiom • United States
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Senior Data Analyst

Acxiom
  • US
    United States
  • US
    United States
Jetzt Bewerben

Über

The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom’s financial services client’s customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.
The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom’s financial services client’s customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.
Key Responsibilities
Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products
Support the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insights
Design and maintain entity-based data models for the marketing data lake
Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design
Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies
Experience with audience segmentation, campaign targeting, suppression, and eligibility rules
Experience supporting identity graph and third-party identity providers (e.g. LiveRamp, Acxiom )
Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas
Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements
Document data definitions, business rules, and assumptions in alignment with client’s data governance standards
Apply consent, privacy, and data usage controls across all analytics, journey, and activation use cases
Support audit, regulatory, and risk-management inquiries with traceable and explainable data flows
Proactively identify data quality, lineage, or control gaps and recommend remediation actions
Required Qualifications
Bachelor’s degree in analytics, information systems, computer science, economics, or related field
3 – 5 years of experience in product analytics, marketing data lake, or customer data platforms
Strong experience in data modeling (conceptual, logical, and physical)
Knowledge and experience with Identity graph
SQL and Excel skills
Strong ability to translate product and business needs into data and analytics requirements
Excellent communication skills with technical and non-technical stakeholders
Preferred Qualifications
Experience in financial services or other highly regulated environments
Familiarity with identity resolution and customer identity graphs
Knowledge of data governance frameworks, data lineage, metadata management
Experience supporting personalization, segmentation, and marketing measurement use cases
Knowledge of data governance frameworks, data lineage, and metadata management
Exposure to personalization, decisioning, and next-best-action analytics
Nice to Haves
Hands-on experience working with Acxiom data products and identity solution including:
Acxiom Real ID
AbiliTec
Data Onboarding and enrichment datasets
Prospect and look-alike modeling datasets
Advanced SQL skills and experience working with large, complex dataset
Experience integrating Acxiom data feeds into enterprise marketing platform, such as CDP, Marketing Data Lake, Campaign Management Systems and Digital advertising platforms
Core Competencies
• Product-oriented analytical mindset
• Strong data modeling and documentation discipline
• Understanding of customer, identity, marketing, and journey data
• Attention to data quality, controls, and compliance
• Ability to influence product and roadmap decisions through insights
We believe in building an awesome workplace where associates feel engaged and want to come to work every single day. It’s important to Acxiom that we invest in our culture and promote a healthy work-life balance, even when our associates are at work.
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.
Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:
About Us (https://www.acxiom.com/about-us/)
Follow Us on Twitter
Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)
Careers Page
LinkedIn (http://www.linkedin.com/company/acxiom)
Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the
Find Jobs
report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .
*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.
  • United States

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