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Head of Marketing (Digital Marketing - Healthcare, Primary Care, Concierge Medicine)
- United States
- United States
Über
Scope: Individual contributor role with significant cross-functional collaboration and ownership across the marketing function.
About us:
Private Medical has spent the last 20 years creating a new category of concierge medicine - private medicine - by designing a system that honors the relationship between patients, physicians, and each member of the care team. Based in California, Florida and New York, our physician-led teams work in concert with our Gynecologists, Naturopathic Medicine Doctors, curated local specialists, elite medical centers, and specialists around the world, to provide relationship focused, evidence-based, longitudinal care to our members and their families. Private Medical is, by design, privately held and free from any conflicts of interests.
About you:
We are seeking a dynamic and experienced Head of Marketing to join our team at Private Medical. In this role, you will be instrumental in enhancing our brand visibility and supporting growth initiatives through the execution of comprehensive digital marketing and website campaigns, the development of compelling pitch materials, and targeted strategic public relations efforts. This position requires a blend of creativity, strategic thinking, and hands-on execution to effectively communicate our company's story and value proposition to our target audiences.
Education: Bachelor's degree in marketing, business administration, communications, journalism or a related field. A master's degree is a plus!
Years of experience: Minimum of six (6) years of relevant experience, ideally with a balanced background across agency and in-house roles.
Skills:
Experience working with luxury, premium, or aspirational brands targeting affluent audiences is a plus! Excellent written and verbal communication skills with the ability to craft compelling content and deliver impactful presentations. Deep understanding of content marketing strategies, SEO, SEM, Generative search , social media marketing, and analytics tools. Strong cross-functional collaboration skills with the ability to coordinate and inspire a diverse team of collaborators, contractors and agency resources. Exceptional organizational and project management abilities, with a keen attention to detail and the ability to prioritize and multitask effectively. What will you be doing in this role?
Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product. Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility. Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates. Oversee redevelopment of company website and external facing digital assets. Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders. Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities. Pursue media and speaker engagements, including podcasts. Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts. Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting. The ideal candidate is a proactive marketing expert who thrives in a highly autonomous role, communicates exceptionally well, collaborates effectively across stakeholders, and confidently manages priorities in a dynamic environment. We are seeking someone interested in making a meaningful, long-term contribution to the continued evolution of the Private Medical brand.
What is in it for you?
A competitive starting salary commensurate with experience and skills 401(k) with a match (up to 3% of salary) Robust health benefits Wellness and WFH reimbursement (up to $1,500/year) 3 weeks of paid time off 10 paid holidays off & 1 floating holiday ......and most importantly, the chance to help lead the evolution of an established, highly respected brand into its next phase of growth!
We appreciate all applications and will be in touch with selected candidates as soon as possible.
At Private Medical, we know that a great experience for patients, physicians, and the entire team transpires when people from different geographies, religions, ethnicities, political affiliations, genders, abilities, and creeds engage in collaboration. It is vital that we remain curious and compassionate towards ourselves and others, that we celebrate the new perspectives diversity invites us to see, and that we learn and adapt to the influence of our community to foster a safe and collaborative space.
Sprachkenntnisse
- English
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