Territory Manager

Position Purpose

Drives sales growth and strengthens customer relationships within an assigned market. This role maximizes revenue from existing accounts while generating new business by engaging customers, vendors, and branch operations. The Territory Manager partners with internal and external stakeholders to deliver excellent service, achieve sales goals, and enhance market competitiveness while delivering measurable results across a multi‑million‑dollar territory.

Key Responsibilities

• Expand and retain the customer base by building long‑term relationships with new and existing clients.
• Develop and execute territory and annual sales plans to exceed revenue targets.
• Maintain high levels of customer satisfaction through proactive engagement.
• Promote product offerings and stay current on industry innovations.
• Plan and execute vendor programs and promotions to increase sales.
• Support branch operations to ensure efficient processes and customer service.
• Provide performance reporting and insights to sales leadership.
• Leverage data, business reviews, and digital tools to optimize sales performance.
• Represent the company at industry events and trade shows.

Direct Manager / Direct Reports

Reports to the Area Sales Manager, District Manager, or equivalent sales leadership.
This role has no direct reports.

Travel Requirements

Extensive travel within the assigned territory to support customer relationships, vendor partnerships, and sales initiatives.

Physical Requirements

Requires a combination of office and field work, including extended sitting, frequent movement (walking, bending, stooping), and occasional lifting up to 25 pounds. Requires strong visual acuity and the ability to communicate effectively across in‑person and digital platforms.

Working Conditions

Hybrid work environment supporting both in‑office and remote activity. This is a fast‑paced, deadline‑driven role requiring strong initiative, time management, and the ability to manage multiple priorities while maintaining high standards of customer service.

Minimum Qualifications

• Minimum of 5 years of customer service experience in landscape and irrigation, or pool/aquatics industry
• Proven success in B2B sales, including managing multi‑million‑dollar territories
• Strong customer relationship management and communication skills
• Solid understanding of sales strategies and practices
• Strong organizational and interpersonal skills
• Proficiency in Microsoft Office and general computer systems

Educational Requirements

High school diploma or equivalent required.
Bilingual (English/Spanish) preferred but not required.

Technical Proficiencies

• Ability to learn, promote, and demonstrate products
• Experience collaborating with vendors on sales programs

Additional Requirements

• Valid driver’s license with a clean driving record

Preferred Qualifications

• Experience with territory expansion and market penetration strategies
• Ability to analyze market trends and customer data to drive decisions
• Strong vendor and stakeholder relationship management
• Experience with CRM systems and sales tracking tools
• Demonstrated problem‑solving ability in competitive environments
• Additional language proficiency is a plus

Minimum Education

High school diploma or equivalent required.

Preferred Education

Bachelor’s degree in Business, Marketing, Horticulture, or related field.

Minimum Years of Work Experience

• Minimum of 5 years of sales experience
• Proven success selling in a B2B environment within the landscape and irrigation/pool industry
• Experience managing and growing a multi‑million‑dollar territory

Certifications

• Industry certifications (e.g., Irrigation Association, Landscape certifications) preferred
• State-specific licensing, if applicable, is a plus

Competencies

• Strong communication and customer relationship skills
• Ability to manage competing priorities and execute sales plans
• Knowledge of sales strategies and territory management
• Collaboration with internal teams and vendors
• Proficiency with business tools and systems
• Adaptability and commitment to continuous learning

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