GA4 Ecommerce Analytics SpecialistPradeepIT Global consulting Pvt Ltd. • United States
GA4 Ecommerce Analytics Specialist
PradeepIT Global consulting Pvt Ltd.
- United States
- United States
Über
GA4 Implementation & Custom Event Tracking
Configure GA4 Enhanced Ecommerce tracking on Magento and Salesforce Commerce Cloud. Set up and manage custom event tracking using Google Tag Manager (GTM) and dataLayer. Ensure accurate tracking of ecommerce events: product views, add‑to‑cart, checkout steps, transactions, refunds, etc. Troubleshoot and debug tracking issues. DataLayer & GTM Configuration
Define and implement dataLayer structures for ecommerce interactions. Work with developers to integrate custom JavaScript solutions for event tracking. Salesforce & Magento Integration
Collaborate with Salesforce and Magento developers to ensure seamless data tracking. Set up event triggers and tags specific to Salesforce Commerce Cloud (SFCC) and Magento 2. Reporting & Optimization
Create GA4 reports & dashboards to analyze user behavior and ecommerce performance. Preferred Skills
Experience with server‑side GTM for advanced tracking. Knowledge of Facebook Pixel, LinkedIn Insights, and other third‑party analytics implementation tools/add‑ons. Google Analytics & GTM Certification is a plus.
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Sprachkenntnisse
- English
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