Marketing Automation Specialist - Wing AssistantWing Assistant - India • Berkeley, California, United States
Marketing Automation Specialist - Wing Assistant
Wing Assistant - India
- Berkeley, California, United States
- Berkeley, California, United States
Über
Marketing Automation Specialist We’re looking for a Marketing Automation Specialist to start immediately!
Duties And Responsibilities Include But Are Not Limited To
Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click‑through, conversion in simple flows
Troubleshoot basic issues such as broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements such as improved segmentation, personalization
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows such as lead scoring and propensity modelling
Ensure data infrastructure is robust (data accuracy, integration, real‑time events)
Mentor/lead a team of automation / operations specialists
Lead cross‑departmental projects such as personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)
Qualifications
Bachelor’s degree in any field or professional certification in marketing or business‑related courses
2+ years experience in social media or 1‑2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time‑management skills
Knowledgeable in layouts, typography, print, and web design
Experience or proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift
Technical Requirements
USB headset with noise‑cancellation feature
Working webcam
Computer with at least 1.8 GHz processor and at least 4 GB RAM
Main Internet service speed: at least 25 Mbps cable connection
Backup Internet service speed: at least 10 Mbps
Specific Requirements
HubSpot, ActiveCampaign, Marketo, Pardot
CRM platforms such as Salesforce
Marketing automation / workflow tools such as Zapier, webhooks
Project management tools
Integration / tag manager tools
Reporting / dashboards (e.g., Tableau, internal dashboards)
Benefits
Health insurance (HMO)
Performance incentives
Job security and stability
Paid training
Inclusive culture
Upskilling opportunities
100% work‑from‑home
Exceptionally supportive team
Opportunities for career growth
Fun work environment
Holiday & overtime pay
Schedule:
US work hours (20‑40 hours per week)
Location:
This is a remote job
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Sprachkenntnisse
- English
Hinweis für Nutzer
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