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Digital Marketing Director
remoterocketship
- Itasca, Illinois, United States
- Itasca, Illinois, United States
Über
Join the Marketing Team at IFS Softeon to collaborate and grow IFS Softeon’s market share in the warehouse management system (WMS) industry. Establishing a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media. Develop and maintain a deep understanding of IFS Softeon’s target market. Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers. Create multi-channel marketing campaigns. Prepare social media and email marketing content for our audience based on input from team. Edit and optimize website for SEO/AEO. Collaborate across wider company organizations to identify new areas of growth. Thoughtfully manage and engage vendors at times to accomplish ambitious goals. Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc. Potentially manage and lead other team members. Requirements:
Bachelor’s degree 7 to 10+ years of experience in B2B tech/SaaS digital marketing Team player with a positive and collaborative nature Proven track record of managing budgets and developing successful digital campaigns Experience with 6sense ABM platform is critical Experience with HubSpot is very helpful Experience with Google Ads and LinkedIn Ads Experience with graphic design tools and excellent design taste Strong knowledge of SEO and AEO/LLM-related optimization Hands-on experience in WordPress or other CMS platforms, Google Analytics, and other analytics platforms Extensive social media, email marketing, and marketing automation experience Data-driven mindset with strong analytical and problem-solving abilities Extreme attention to detail with regards to written text and visuals. Benefits:
Flexible paid time off, including sick and holiday Medical, dental, & vision insurance 401K with Company contribution Flexible spending accounts Life insurance and disability benefits Tuition assistance Community involvement and volunteering events
Sprachkenntnisse
- English
Hinweis für Nutzer
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