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Paid Search SpecialistPinnacle Advertising • United States
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Pinnacle Advertising

Paid Search Specialist

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  • US
    United States
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  • US
    United States

Über

The Paid Search Specialist is responsible to set up and maintain multiple paid search campaigns in Google and Bing for a designated client list. Duties/Responsibilities: Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients Monitor, track and report on PPC campaigns Manage and optimize client campaigns Analyze website traffic and offer insights for improving campaigns Complete keyword research Complete competitor research Communicate paid search results and data to account teams Support the media lead on client needs as required Manage campaigns with all bid strategies Think critically and strategically when suggesting optimizations and provide rationale Develop proficiency in agency systems and processes Performs other duties as assigned. Skills/Abilities: Google Analytics and Google Ads and/or Bing experience preferred, but not required Excellent organizational, written and verbal communication skills Working knowledge of media billing platforms and media reconciliation workflows, a plus Qualifications: Bachelors Degree in Media, Marketing, Communications or related field is required. 1 year relevant experience building and managing paid search campaigns in Google and/or Bing Proficient at Microsoft Excel Automotive paid search experience, a plus Google Analytics certification, a plus Benefits Offered: Stay Healthy:
Medical:choose from3 PPO plans or 1 HDHP with HSA; Dental, Vision Feel Secure:
Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits Work-life Balance : Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP) Financial Wellness:
Traditional and Roth 401(k) with a company match Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.

Wünschenswerte Fähigkeiten

  • Google Analytics
  • Microsoft Excel
  • United States

Berufserfahrung

  • SEM / Traffic

Sprachkenntnisse

  • English
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