Freelance Social Media Content Creator - London

Background - London & Partners

London & Partners is the growth agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We are a social enterprise, combining purpose with commercial rigour and are funded by grants channelled by the GLA, partners and our portfolio of commercial ventures.

Overview of the team

The Social Media team are responsible for managing the Visit London social media channels and creating content in-house, from brief to final post. The team focuses on showing the best of London in an exciting, realistic and accessible manner.

Purpose of the role

To support the social team with social-first content creation. Youll be conceptualising and creating bespoke, beautiful content that inspires audiences, communicates our brand messages, reflects Londons diversity and showcases our partners.

Working with the social team, you will be creating dynamic visual content that will be published across our B2C channels (organic and paid).

• Film and edit video content for social channels from a written brief, with particular focus on Instagram Reels & TikTok
• Act as an on-camera host, asking questions to members of the public, showing yourself taking part in different London experiences, etc.
• Assist in storyboarding and conceptualising content ideas for new briefs
• Ensure all content is cleared for usage with the relevant permissions and model release
• Write engaging and informative scripts for voiceover on videos. Ability to record voiceovers is desirable.

• Excellent understanding of the social media landscape
• Proactivity in suggesting content ideas and new filming/editing techniques
• Well organised with an exceptional attention to detail
• Able to independently attend shoots and represent the Visit London brand

Skills

• Ability to capture, edit and optimise video and photos for social media
• Comfort being in front of the camera, as well as behind it
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, After Effects)
• Excellent knowledge and understanding of social media landscape and content trends across B2B and B2C channels
• Hands-on experience marketing or creating content on all or most of the following: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and Pinterest
• Excellent organisational skills and a track record of delivering work on time and to budget
• Commitment to follow protocols and guidelines at all times to manage corporate and reputational risk
• You should have your own equipment (phone or camera) for shoots. Filming requirements are 4k, 60fps and ability to shoot 9:16.