Senior Webflow Designer
remoterocketship
- Remote, Oregon, United States
- Remote, Oregon, United States
Über
You'll report to the Director of Design but be fully embedded on the Growth team, working daily with CRO specialists, data analysts, SEO, Paid, content teams, and less frequently engineers. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move. You'll start with Home Gnome, building it right from the ground up in Webflow. From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow architecture. This is a chance to define how all four brands show up on the web. Build and maintain a componentized, scalable Webflow setup across all brands — clean components, organized CMS collections, and a structure that lets the team move fast without breaking things. Collaborate with CRO on testing, spin up new landing pages, and make page and template changes quickly so the Growth team can run experiments without waiting. Maintain WCAG compliance and ensure every page works well for every user. This isn't an afterthought — it's a requirement. Requirements:
A Webflow expert. You've built and maintained complex, multi-page Webflow sites with real architectural rigor — not just pretty one-pagers. You understand component architecture, CMS collections, dynamic content, interactions, and how to keep a large site clean and performant. This is unlikely to be a good fit if you've only used Webflow for small projects or treat it as a visual tool rather than a development platform. A top-tier visual designer. You have a strong eye and high standards for both modern design and usability. Your pages are modern, polished, and hold up against the best marketing sites on the web. You care about typography, spacing, hierarchy, usability, accessibility, and the details that separate good from great. This is unlikely to be a good fit if visual design is secondary to your development skills or you rely heavily on templates without elevating them. Growth-team fluent. You've worked alongside CMOs, SEO teams, paid teams, content teams, CRO specialists, data analysts, and engineers before. You understand conversion funnels, A/B testing, and how to support experiments and implement changes quickly. You make decisions based on data, not just aesthetics. This is unlikely to be a good fit if you've only worked in brand or product design teams and aren't familiar with the pace and priorities of growth. Self-directed and fast. You take a brief, run with it, and ship. You don't need someone managing your queue or reviewing every decision. When the Growth team needs a new landing page or a test variation, you turn it around quickly without sacrificing quality. This is unlikely to be a good fit if you need detailed direction for each project or prefer a slower, more deliberate pace. AI-native. You use AI tools and platforms like Relume to accelerate your workflow — generating component layouts, scaling page production, and speeding up repetitive tasks. You're always looking for ways to move faster without cutting corners. This is unlikely to be a good fit if you're skeptical of AI tools or insist on building everything from scratch. Technically capable beyond Webflow. You have some ability to write custom code when Webflow's native tools aren't enough — whether that's custom CSS, JavaScript for tracking implementations, or integrations with tools like VWO. You can collaborate with engineers on technical requirements without needing everything translated. This is unlikely to be a good fit if you strictly avoid code or can't troubleshoot basic technical issues. Brand-disciplined. You can execute within established brand guidelines while pushing the visual quality forward. You work with the brand and product design team to develop components that are on-brand, not just on-trend. This is unlikely to be a good fit if you prefer to define your own visual direction or struggle to design within constraints. Benefits:
Competitive base salary Healthcare: Medical, dental, and vision Fully remote: This role requires close collaboration with the Growth team across time zones, but the work itself — deep Webflow builds, design iteration — benefits from focused, uninterrupted time. Unlimited PTO: We focus on results. Take what you need. -
Sprachkenntnisse
- English
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