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Advertising Manager
Sonoran Desert Institute
- Tempe, Arizona, United States
- Tempe, Arizona, United States
Über
Looking for an opportunity where you can lead multi‑channel ad strategy with a focus on performance and growth.
We’re Sonoran Desert Institute and we are seeking an experienced Advertising Manager to join our amazing team.
Sonoran Desert Institute (SDI) has been changing lives since 2000. As a DEAC accredited school, our mission is to provide students with current, industry‑driven, quality education, delivered through online distance education and practical applications. SDI is an employee‑owned company creating a culture with an ownership mentality at the foundation. We believe in rewarding our employees through the success of the institution. We’re proud to be recognized by the Great Place to Work Institute as a Great Place to Work for both 2023 and 2024 — and we’re just getting started. Come be a part of our dynamic organization where you will have the ability to impact the lives of others as they pursue their educational journey with us.
What you'll be doing: The Advertising Manager will manage the strategy, investment, and performance outcomes of SDI’s paid digital acquisition programs. They will drive qualified B2C leads across SDI’s program pipeline by setting paid social, paid search, influencer, traditional, and digital ad strategy, overseeing significant budget investment, and leading agency execution with clear accountability to ROI and conversion goals. The Advertising Manager will directly build and maintain a subset of our Google and Meta platform ad campaigns to A/B test against vendor outputs and make key decisions based on outcomes. They will also manage budget, lead mix, vendors\/vendor contracting, and more. The Advertising Manager will operate as the owner of paid media performance, translating enrollment goals into channel‑level investment decisions, forecasting outcomes, and driving continuous optimization across platforms. This role requires advanced analytical rigor, financial discipline, and deep expertise across the digital acquisition landscape as you guide SDI’s paid media growth engine.
Own and evolve paid media strategy across social, search, influencer, and emerging channels to drive lead generation, pipeline growth, and enrollment outcomes
Translate enrollment goals into channel‑level investment strategies, budgets, and performance forecasts
Execute and optimize campaigns directly within key platforms (Google, Meta), while guiding broader execution through agency partners
Define and lead structured testing strategies across audiences, creative, bidding models, and funnel stages to continuously improve performance
Analyze campaign performance and allocate spend dynamically based on ROI, seasonality, and shifting business priorities
Establish clear performance expectations for agency partners; monitor results and drive ongoing optimization and accountability
Track, analyze, and report on core KPIs (lead volume, CPL, CPA, conversion rates, and ROI), delivering actionable insights to stakeholders
Ensure accurate tracking, attribution, and tagging across platforms; partner with marketing and technology teams to improve data integrity and reporting
Collaborate with creative, social, and technical teams to develop and iterate high‑performing ad creative and messaging aligned to audience and channel strategy
Align paid media efforts with broader marketing initiatives, product launches, and enrollment cycles
Identify underperforming campaigns or channels and proactively recommend and implement strategic pivots
Develop and maintain forecasting models, pacing reports, and variance analyses to ensure alignment with enrollment targets
Contribute to the evolution of internal processes, workflows, and best practices as paid media capabilities scale
Stay current on platform changes, industry trends, and emerging opportunities to continuously enhance performance
What we offer:
Highly competitive compensation
Award winning culture
Employee Stock Ownership Plan (ESOP)
Comprehensive benefits package with 100% company‑paid medical option for employee
401(k) with generous company match
Employee Assistance Program (EAP)
Pet Insurance
Company‑paid Life insurance
Paid Time Off (Vacation, Sick, and Volunteer time off)
14 Paid holidays
Referral program
Education Tuition Benefit program
Career development opportunities with a growing company
And perhaps most importantly, a team who is dedicated to your success!
What we're looking for:
Bachelor’s degree in marketing, advertising, communications, or related field
Five years or more of paid media and performance marketing experience
Hands‑on experience with Google Ads and Meta platforms
Proven success managing campaigns with measurable ROI
Experience managing budgets and agency relationships
Familiarity with CRM systems and marketing analytics tools
Experience in higher education or regulated industries is a plus
Strong analytical and performance marketing expertise
Ability to translate data into actionable insights
Clear and confident communication with cross‑functional teams
High ownership mindset with a focus on outcomes
Organized, proactive, and results‑driven
Ability to collaborate across departments and levels throughout an organization
Sonoran Desert Institute is an Equal Opportunity Employer. It recruits and hires without regard to race, color, creed, religion, sex, national origin, age, veteran or disability status, sexual orientation, gender expression, or any factors prohibited by law and affirms in policy and practice to support equal opportunity in accordance with all applicable federal, state, and local laws.
Unless specifically agreed upon, SDI does not provide relocation assistance.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
All benefits not available immediately upon hire. Some eligibility requirements may need to be met to be eligible for some benefits based on company policy.
Compensation details: 70000-80000 Yearly Salary
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Sprachkenntnisse
- English
Hinweis für Nutzer
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