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Director, Brand – Content
remoterocketship
- Remote, Oregon, United States
- Remote, Oregon, United States
Über
Audit the current brand–visual identity, voice, and positioning expression, and deliver a cleareyed assessment of what's working, what isn't, and what needs to evolve Own Acoustic's brand standards and ensure consistent application across every external surface: web, product, sales, events, customer comms and partner materials Partner with the Director of PMM to align brand expression with product positioning — these two functions must reinforce each other, not diverge Serve as the internal arbiter of brand quality, with the authority and judgment to push back when output doesn't meet the standard Manage and develop the in-house Designer, setting a clear creative direction and building a design system that scales across formats and channels Own the visual identity system — not just the logo and colors, but the templates, layouts, and standards that make Acoustic's design output recognizable and consistent Brief and manage agency partners for large-scale creative production — video, campaign creative, and event materials — maintaining brand integrity across all output Own Acoustic's brand voice guidelines and ensure they're embedded into everything from website headlines to sales decks to product UI copy Manage the Content Strategist, setting quality standards and maintaining editorial oversight across all brand-facing copy Be willing to roll up your sleeves and write when needed, especially in the early months as the team is being built Own content as a demand channel — not just a publishing function — with clear metrics connecting editorial output to pipeline contribution and brand awareness Partner with the Director of Demand & Growth on the editorial calendar, thought leadership strategy, blog cadence, and content distribution Work closely with the Director of Demand & Growth to ensure content assets are built for campaign use, not just organic discovery Lead and develop a Senior Content Strategist who drives content across the full marketing mix — from product GTM and website to brand campaigns, paid media, and customer communications — while upholding brand voice and writing guidelines. Own the end-to-end creative production process, from brief to delivery, for all brand and campaign assets Build a production system that is fast, repeatable, and quality-controlled, even with a lean inhouse team Establish clear intake, prioritization, and feedback processes so the team isn't a creative bottleneck for the rest of marketing Utilize AI as a true partner and force multiplier — you build and manage agents to help in creative production Requirements:
8+ years of experience in brand, content, or integrated marketing roles with at least 3 years in a leadership capacity managing creative teams Proven experience owning a rebrand or brand evolution — you've been the person accountable for what a company looks and sounds like Strong portfolio of brand strategy work: voice guidelines, visual identity systems, positioning narrative, and the creative output that flows from them Demonstrated success managing content as a demand channel with measurable business outcomes Experience managing designers and/or creative teams with a high bar for craft and output quality B2B SaaS background required; exposure to B2C brand environments or consumer-facing categories is a meaningful differentiator
Sprachkenntnisse
- English
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