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Über
The Copywriter crafts persuasive, conversion-focused copy across marketing and sales channels, with a strong emphasis on short-form, high-impact messaging. This role supports customer acquisition and revenue growth through clear value propositions, compelling calls-to-action, and consistent brand voice across digital touchpoints. You will own copy projects across ads, landing pages, emails, and product messaging, collaborating closely with marketers and designers to translate strategy into words that perform. This role is ideal for writers who balance creativity with conversion thinking and thrive in performance-driven environments. Your copy directly influences clicks, conversions, and revenue. By improving ad engagement, landing page performance, and email effectiveness, you help lower acquisition costs and maximize ROI. Your messaging strengthens brand differentiation and creates meaningful connections with target audiences. Core Responsibilities
Advertising Copy & Paid Media — 30%
Write high-converting ad copy for paid platforms across formats Develop multiple ad variations for structured A/B testing Craft compelling headlines, hooks, and calls-to-action Align ad messaging with landing page intent and funnel stage Optimize copy based on performance insights and platform best practices Landing Pages & Conversion Copy — 25%
Write conversion-focused landing and sales page copy Develop clear value propositions, headlines, and benefit-driven sections Create CTAs that motivate action and reduce friction Support testing initiatives to improve conversion rates Collaborate with designers to ensure copy and visuals work together Email Marketing & Sequences — 20%
Write promotional emails, announcements, and lifecycle sequences Develop subject lines and body copy optimized for opens and clicks Create segmented messaging for different audiences and funnel stages Balance promotional messaging with value-driven content Iterate on email copy based on engagement and conversion data Product Copy & E-commerce — 10%
Write product descriptions highlighting benefits, use cases, and value Develop positioning statements, taglines, and product messaging Support upsell, cross-sell, and launch copy initiatives Ensure clarity and expectation-setting to support conversion quality Brand Messaging & Voice Development — 10%
Maintain consistent brand voice across channels Create brand messaging frameworks and positioning statements Write website copy and foundational brand content Adapt tone and messaging for different audiences and platforms Editing, Optimization & Collaboration — 5%
Edit and refine copy for clarity, tone, and conversion focus Optimize existing copy based on performance data Collaborate with marketers, designers, and stakeholders on messaging Stay current on copywriting, conversion, and persuasion best practices
Sprachkenntnisse
- English
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