Über
Our firm is redefining how personal injury law firms win online. We believe content is one of the highest-leverage growth channels—and we're building a machine that turns search traffic into signed cases. We're looking for a Content Writer—someone who doesn't just write, but owns outcomes. This is a strategic, high-impact role where you will define, execute, and optimize content that ranks, converts, and drives real revenue. Key Responsibilities
· Own and execute the firm's SEO-driven content strategy across practice area pages, blogs, and core site content. · Write and optimize high-converting practice area pages (car accidents, trucking accidents, medical malpractice, etc.). · Produce authoritative, long-form content designed to rank in search and convert visitors into leads. · Create high-volume blog content targeting local trends, legal FAQs, and safety-related topics. · Craft conversion-focused content that answers key client questions and drives action (calls, form fills, consultations). · Build trust-driven content including attorney bios, case results, and firm pages. · Develop geo-targeted content to dominate local search results and "near me" queries. · Continuously analyze performance data, refine content, and double down on what works. · Leverage AI and SEO tools to increase speed, efficiency, and output. · Collaborate with leadership to define priorities and execute quickly. What We're Looking For
· A results-driven writer who thinks in terms of traffic, leads, and signed cases—not just words on a page. · Strong understanding of personal injury law and the ability to simplify complex topics for everyday readers. · Proven SEO expertise, including keyword research, search intent alignment, and on-page optimization. · Ability to create content that both ranks and converts. · Empathy-driven communicator who can connect with injured or uncertain readers with clarity and authority. · High ownership mentality—you take responsibility for performance and continuously improve. · Fast-moving operator who can produce at high volume without sacrificing quality. · AI-first mindset with the ability to use tools to accelerate output and iterate quickly. Qualifications
· Proven experience writing SEO-driven content with measurable growth in traffic and/or conversions. · Strong background in keyword research, content strategy, and on-page SEO. · Demonstrated ability to produce high-performing long-form and blog content. · Experience analyzing performance metrics and optimizing content accordingly. · Excellent writing, editing, and communication skills. · Ability to work in a fast-paced, execution-focused environment. Preferred Qualifications
· Experience in personal injury, legal marketing, or professional services content. · Familiarity with SEO tools (Ahrefs, SEMrush, Surfer, etc.). · Experience using AI tools (ChatGPT or similar) to scale content production. · Background collaborating with marketing teams to drive lead generation outcomes. · Understanding of local SEO strategies and geo-targeted content. Why This Role?
· Direct impact on firm revenue—your content drives traffic, leads, and signed cases. · High ownership role with the ability to build and scale a content engine. · Fast-paced, performance-driven environment focused on outcomes over process. · Opportunity to work closely with leadership and define what "great" looks like. · Be part of a team that values speed, execution, and measurable results.
Sprachkenntnisse
- English
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