Digital Content Strategist

Are you a
content marketing expert
with a passion for crafting engaging, data-driven content strategies? We're looking for a
Digital Content Strategist
to help us elevate our brand and drive business growth. As a
Digital Content Strategist
, you'll be responsible for developing and executing content strategies across multiple digital platforms, ensuring we reach our target audience effectively.

You'll collaborate with cross-functional teams including marketing, product, and design, to create high-impact content that resonates with audiences and supports our overall business objectives.

Key Responsibilities
:

• Content Strategy Development
  :
• Develop and implement comprehensive
  content strategies
  across various channels (website, blogs, social media, email marketing, etc.).
• Ensure content aligns with the company's
  brand voice
  ,
  values
  , and
  goals
  .
• Work closely with the marketing and product teams to define content goals, target audience, and KPIs.
• Content Creation & Optimization
  :
• Oversee the creation of high-quality
  digital content
  , including articles, infographics, videos, blogs, and social media posts.
• Optimize content for SEO, ensuring it ranks highly on search engines and is discoverable by the target audience.
• Craft content plans that are data-driven, keeping track of key metrics to continually improve performance.
• Content Distribution & Engagement
  :
• Distribute content across digital channels, including
  social media
  ,
  email newsletters
  ,
  websites
  , and
  paid media campaigns
  .
• Engage with online communities, responding to comments, questions, and feedback.
• Work with the social media team to craft posts that align with the content strategy.
• Cross-Functional Collaboration
  :
• Collaborate with other teams such as product marketing, sales, and design to ensure that all content supports business initiatives.
• Coordinate with designers to create visually compelling content and ensure the brand's aesthetic is reflected consistently across all channels.
• Analytics & Reporting
  :
• Use
  analytics tools
  (Google Analytics, social media insights) to measure the effectiveness of content and optimize future campaigns.
• Provide regular performance reports and insights to key stakeholders.
• Adjust strategies based on feedback, market trends, and performance data.
• Content Calendar Management
  :
• Manage the
  content calendar
  to ensure that all content is planned and executed on schedule.
• Align content creation with business goals, campaigns, product launches, and seasonal events.

Requirements
:

• Experience
  :
• 3-5 years
  of experience in
  digital content strategy
  ,
  content marketing
  , or related fields.
• Proven track record of creating and executing successful content campaigns across various platforms.
• Experience with
  SEO
  ,
  digital marketing tools
  , and
  content management systems
  .

Wünschenswerte Fähigkeiten

• Google Analytics
• SEO

• Lausanne, Vaud, Switzerland

Berufserfahrung

• Digital specialist
• SEO
• Social Media
• Content

Sprachkenntnisse

• English