- +2
- +6
- Manchester, England, United Kingdom
Über
The Head of Content owns the strategy, creation, and optimisation of content across all customer touchpoints, ensuring LOOKFANTASTIC is seen as the go-to destination for beauty education, authority, and inspiration. This role leads the end-to-end content ecosystem: from long-form SEO editorial to short-form video, branded storytelling, email copy, product content, and localisation. Acting as a strategic thinker, this person ensures that content builds trust and brand equity while driving discoverability, conversion, and loyalty tailored for every audience, channel, and stage of the customer journey.
Responsibilities
Develop and lead the global content strategy, aligned to brand positioning, campaign priorities and trading moments.
Define content pillars across education, inspiration, and conversion anchored in SEO, customer insight, and brand storytelling.
Balance content that builds authority with content that converts (e.g., expert guides, skincare routines; product storytelling, video demos, reviews).
Champion consistency in tone, messaging, and customer lens across all formats and platforms.
Lead the planning and creation of content across blog, site, email, social, app, video and campaign assets.
Oversee content calendars and production processes aligned with marketing, trading, and product teams.
Build and manage the brand's expert and editorial voice, translating complex beauty knowledge into accessible, engaging formats.
Partner with Creative and Social to deliver visually-led, story-rich content that feels culturally relevant and brand-authentic.
Work closely with the SEO and digital teams to ensure all web content is optimised for discoverability and ranking.
Identify and build content clusters that drive traffic, reduce bounce rate, and support commercial intent (e.g., "best of", how-to, glossary formats).
Continuously refine content based on performance data and user behaviour, with regular A/B testing and iteration.
Ensure content resonates across core international markets through localisation, translation, and culturally-relevant adaptations.
Collaborate with regional leads to align on messaging, market priorities, and local content needs.
Lead and inspire a multidisciplinary content team including copywriters, editors, SEO strategists, and producers.
Establish efficient workflows for always-on, campaign, and reactive content needs.
Collaborate with internal stakeholders and external freelancers, experts, and creators to scale content output without compromising quality.
Requirements
At least 5+ years in a content or copy-related role.
Degree in English Language/Literature, Journalism, Marketing or Creative Writing preferred.
Excellent written and verbal communication skills.
Strong grasp of English language and grammar with the ability to spot errors quickly.
Understanding of how to optimise content for web and app to improve user experience.
Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner.
Company & Benefits
Access bespoke development programmes designed by our in-house L&D team.
Continued development through our upskilling programme with an industry-leading training provider.
Enhanced Leave: 25 days annual leave plus bank holidays; birthday day off; enhanced maternity/paternity pay; up to 10 days compassionate leave; buy back up to 3 days; 2 days volunteer leave after 12 months.
Wellbeing: in-house GP, CBT therapist, 24/7 EAP, on-site gym, on-site physio.
Other Perks: salary sacrifice tech, subsidised bus pass, up to 50% staff discount, on-site shop and barber, refer-a-friend bonus up to £1000 after probation.
Disability Confident Committed employer. If invited to interview, reasonable adjustments available.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, Cult Beauty, and more. THG Beauty and THG Nutrition form our two core businesses. We are a diverse team that aims to empower customers worldwide to look and feel fantastic.
#J-18808-Ljbffr
Wünschenswerte Fähigkeiten
- A/B Testing
- Content Strategy
- Email Marketing
- SEO
- Social Media
- Video Production
Berufserfahrung
- SEO
- Content
Sprachkenntnisse
- English