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Über
Gather and analyze secondary data sources to address business issues Primary:
conduct research to understand and predict consumer behavior, e.g., Qualitative:
focus groups, in-home ethnographies, 1-1 interviews, etc. Quantitative:
brand health research. concept tests, usage & attitude studies, post purchase, etc. Manage full scope of Research Projects including: Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in Determine and recommend best research methodology to address business questions Identify best vendor through appropriate RfP process (multi-vendor proposal review) Help negotiate best price with vendor(s), and manage internal finance process approvals Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines. SUCCESS REQUIREMENTS Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations Ability to confidently engage different levels and multi-functional stakeholders (up to VP level) Research and Analytical Capabilities Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus Superior Consumer focused Insights and research experience; e-comm experience is a plus Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames Vendor / Team Management Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI. Communication & Technical skills Excellent interpersonal communication, engagement and influencing skills Strong verbal and written communication skills to effectively convey learning and actions to take Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus. Personal Attitude, Collaborations High confidence, proactivity and positive “go-getter” attitude Strong bias for action, sense of urgency and results orientation Ability to work calmly and productively in high time pressure situations Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations QUALIFICATIONS Top Skills: Market research, analytical, communication 5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side) 5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues Very well versed & eager to learn - able to produce excellent research results & analyses Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience. Master’s degree in business administration, marketing, product management, sales, or related field preferred Capable of running own research using DIY tools.
Sprachkenntnisse
- English
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