Google Analytics 4 Expert

The scope would be focused on ensuring GA4 is set up correctly from both a front-end and back-end perspective so that our requirements are fully met. Specifically, we're looking for support to:

· Configure GA4 to align with defined metrics requirements

· Set up clients-specific attributes, including integration with Okta SSO

· Establish the right backend structure to capture data accurately during development

· Build automated dashboards and reporting to reduce overhead and ensure actionable insights

We are seeking someone with as much GA4 experience as possible, ideally 3–5 years (dating back to its release in 2020), along with a strong background in web analytics overall. The candidate should have proven experience configuring GA4 in enterprise environments and familiarity with integrating identity management systems such as Okta SSO.