Über
This role will partner closely with stakeholders across Marketing, Sales, RevOps, Product, and Finance to bring data to life and help guide budget allocation, campaign optimization, and long‑range planning. You’ll help transform the way our teams understand, act on, and communicate marketing’s impact on the business.
What you’ll do
AI‑forward analytics mindset: Actively use AI/LLM tools and AI‑assisted BI to speed up analysis, anomaly detection, cohorting, and root‑cause investigations (not just basic reporting).
Marketing Dashboards & Reporting: Develop and maintain marketing dashboards and reporting across key funnel metrics (pipeline, CAC, MQL/SAL/SQL conversion, and campaign performance).
Deep attribution & MTAM expertise: Design, implement, and continuously refine multi‑touch attribution models (rules‑based and data‑driven) and use them to drive real budget, channel, and campaign decisions.
Hands‑on with MTAM tooling & data: Own attribution logic across Hockeystack, Salesforce, marketing automation, web analytics, and BI tools; debug tracking, UTMs, and data quality issues.
Forecasting & Planning: Build and iterate on forecasting models to support pipeline planning, customer retention, and brand marketing impact.
Insight synthesis vs. reporting: Proactively connect dots across channels, segments, and funnel stages to tell a clear performance story and recommend where to double‑down, cut, or test next.
pROI analysis & optimization: Conduct pROI analyses to evaluate program, vendor, and channel effectiveness — offering data‑backed recommendations.
Cross‑functional analytics partnership: Partner with cross‑functional teams to define metrics, build reporting frameworks, and automate recurring insights.
Data quality & accuracy: Ensure data consistency, accuracy, and integrity across marketing analytics systems and source platforms.
What you’ll bring
6+ years in marketing analytics, business intelligence, or GTM analytics roles.
Proficiency with SQL, spreadsheet modeling, and BI/visualization tools (e.g., Domo, Tableau, Looker, Power BI).
Strong understanding of marketing funnels, lead lifecycle, attribution models, and paid/organic channel dynamics.
Experience working with Salesforce, HubSpot or Marketo, and campaign tracking infrastructure (UTMs, GA, etc.).
Comfortable presenting to senior stakeholders and distilling insights into business‑impact recommendations.
Strong organizational and project management skills; able to balance long‑term analytics roadmap with ad‑hoc analysis.
How we support you
Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success.
Health & Wellness: Up to 100% employer‑paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services.
Financial Well‑being: A comprehensive suite of financial benefits, including a 401(k) plan, company‑paid life and disability insurance, tax‑advantaged spending accounts, and discounted voluntary offerings.
Family Support: Paid parental leave after six months of employment; access to Kindbody fertility and family‑building benefits and dedicated leave specialists.
Growth & Development: Generous annual stipends for both professional and personal development, and access to a wide range of internal learning opportunities.
Time Off & Flexibility: Flexible vacation policy, paid holidays, and other perks to recharge.
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $132,600 - $163,800.
A variety of factors are considered when determining someone’s leveling and compensation – including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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