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Prepare and deliver comprehensive pulse reports for global marketing campaigns.
Partner with global teams on real‑time analytics to support in‑campaign optimizations.
Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing.
Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
Support ongoing analytics of marketing performance across paid and owned channels.
Identify trends and opportunities to improve effectiveness of marketing channels.
Support development of media mix model including data ingestion and testing requirements.
Partner closely with internal Data Science team to calibrate the model.
Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.
Qualifications
Bachelor’s degree in Market Intelligence, Marketing, or related field (or equivalent).
Minimum 4 years of experience in a similar role.
Experience in marketing analytics, A/B testing, or related roles.
Proficient in statistical analysis and data visualization tools such as R, Python, Tableau, or similar.
Experience with analytical tools such as modeling and reporting in Excel/Access or SQL.
Knowledge of digital marketing channels, including paid search, social media, email, or SEO.
Ability to convey complex findings to non‑technical stakeholders.
Compensation & Hours Base pay range: $102,482 – $106,000 per year, depending on experience.
40 hours per week. Requires working at the office 3 days a week (Tuesday, Wednesday, and Thursday).
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid paternity and maternity leave
Commuter benefits
Disability insurance
Tuition assistance
Equal Opportunity Statement Coach is an equal opportunity and affirmative action employer. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
ADA Statement We will provide reasonable accommodation for disabilities or religious beliefs during the application process. Please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com.
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Sprachkenntnisse
- English
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