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Your Role as a Sales Enablement Manager The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates.
This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine.
A Day in the Life of a Sales Enablement Manager
Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs
Content Development & Management
Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards
Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
Own the sales content management system and governance, tagging, analytics, and adoption
Onboarding & Ramp Programs
Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks
Sales Process & Methodology
Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
Leverage win/loss analysis to identify coaching opportunities and inform content priorities
Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors
Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
Train reps on how to navigate competitive objections and position Appspace's differentiation confidently
Product Launch & Campaign Readiness
Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency
Build and maintain updated talk tracks, email templates, objection handling, and customer‑facing collateral to support new product and feature launches
Cross‑Functional Collaboration
Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs
Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets
Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness
What You’ll Need
5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS
Demonstrated experience building or scaling a sales enablement function, not just executing within one
Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide
Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)
Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)
Data‑driven mindset — you track what you build and use results to iterate
Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps
Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions
Nice to Have
Experience in the employee communications, digital workplace, or workplace technology space
Familiarity with Salesforce, Gong, Groove, or similar sales tech stack tools
Prior experience as a quota‑carrying AE or SDR
Experience enabling both direct and channel/partner sales motions
The Perks of Working for Appspace For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.
Generous PTO
Remote work opportunities
Paid company holidays
A casual dress work environment
Disclaimer Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.
As set forth in Appspace’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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Sprachkenntnisse
- English
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