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Key Responsibilities
Define and maintain quality standards for AI-generated brand work, establishing criteria for acceptance and failure.
Evaluate AI-generated creative work, decide when to adopt or redirect it, and articulate why a direction fails Gusto's brand standards.
Help establish or contribute to AI creative governance, including QA processes and brand integrity safeguards.
Manage, mentor, and develop a small team of brand and motion designers—setting expectations, providing feedback, and supporting career growth.
Set creative direction and maintain visual quality across campaigns, paid media, email, web, social, experiential, and product marketing.
Build and maintain scalable design systems, templates, and brand guidelines.
Partner closely with marketing, product marketing, comms, and creative leadership to prioritize work and translate strategy into visual execution.
Define and improve team workflows, processes, and production standards to scale creative output.
Track record of raising quality standards in an environment where AI is accelerating output, maintaining a high bar when the temptation is to ship faster and evaluate less.
Contribute directly to creative work when needed, maintaining a strong connection to the craft.
Qualifications
8+ years of professional brand design experience spanning campaign, marketing, and brand systems work.
2–4+ years of direct people management experience leading brand or production designers.
A portfolio demonstrating strong craft, brand-building work, and range across multi-channel marketing.
Expertise in Figma and Adobe Creative Suite; familiarity with motion tools a plus.
AI fluency in creative workflows and processes, with hands‑on familiarity with generative AI tools for design, ideation, and production.
Experience building and maintaining scalable design systems and templates.
Strong cross‑functional collaboration skills in fast‑paced, high‑output environments.
A leadership mindset—you enjoy developing people and building systems, not just making the work yourself.
Compensation & Benefits Competitive base pay ranges with equity (RSUs): $172,000–$215,000 per year in Denver and most remote locations, and $202,000–$253,000 per year in San Francisco, Seattle, and New York. Benefits include health insurance, 401(k), paid time off, and additional perks. Details are available in the Total Rewards approach document.
Office & Travel Employees are expected to work from the office on designated days—approximately 2–3 days per week in Denver, San Francisco, or New York. Remote work is possible with a reliable internet connection as required for hybrid days. The San Francisco office also covers the San Jose metro area.
EEO Statement Gusto is a proud equal‑opportunity employer. We do not discriminate in hiring on the basis of race, color, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital status, ancestry, disability, genetic information, or veteran status. We consider qualified applicants with criminal histories in accordance with applicable law. Gusto provides reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you require a medical or religious accommodation at any time during your application, please let us know so we can assist you.
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Sprachkenntnisse
- English
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