End Customer Account Manager Citrix - non-public

Arrow ECS is a value-added IT distributor focused on delivering products and solutions from leading technology providers for enterprise-wide use in the areas of Enterprise and Midrange Computing . In Germany, Arrow ECS concentrates on the product areas of Modern Datacenter, Network & Security, Enterprise Software , as well as Cloud and Services .

We support resellers in implementing customized solutions for their end customers. Our product and solution offerings are combined with continuously growing services in marketing, sales, financing, logistics, technology , and consulting . Professional, partly exclusive training and education under the brand name “Arrow ECSedu” complement our portfolio.

The company currently employs around 200 people in Germany. As part of a large American corporate group, we are listed on the stock exchange and ranked 104th on the Fortune 500 list.

End Customer Account Manager (m/f/d) for Citrix

You will be responsible for developing, implementing, and expanding the sales strategy in the Commercial segment . Your focus will be on acquiring new customers (whitespace) , reactivating former clients, and strengthening our market presence against competitors.

In close collaboration with our Country Channel Teams , you will coordinate sales activities in your region and make a significant contribution to achieving our corporate goals.

What will you be doing at Arrow ECS? 

• Independently implement the sales strategy for acquiring new customers in the commercial sector

• Build and maintain strategic relationships with decision-makers at C-level and senior management

• Execute EMEA-wide initiatives and programs locally

• Support and develop strategic partnerships to generate new business opportunities

• Manage forecasting and pipeline in coordination with country teams

• Provide sales support and consulting to Regional Vice Presidents, Country Managers , and Business Unit Leaders

• Collaborate with EMEA teams to ensure consistent market approaches

• Work closely with country-level Business Developers to achieve targets

• Design and implement targeted sales and marketing campaigns in collaboration with marketing experts

• Develop Sales Plays to promote product adoption in the commercial segment

What are we looking for?  

• At least 5 years of experience in direct or end-customer sales—ideally in cloud computing and virtualization technologies

• Knowledge of Citrix products and solutions is a strong advantage

• Experience in the tech sector, especially in managing customer relationships, processes, programs, and leading sales teams in the IT industry

• Successful collaboration with marketing teams to optimize go-to-market strategies

• Excellent communication and teamwork skills

• Experience working in a matrix organization and complex structures

• Fluent in German and English

• Willingness to travel (approx. 50% )

• Strong sense of responsibility, organizational skills, and structured working style

• Ability to inspire, connect, and motivate people

• Deep understanding of vendor strategies and the ability to convincingly communicate their value

• Strong commercial thinking and a keen sense for business development

• “Hunter” mentality with a strong focus on success in new customer acquisition

What’s in It for You?

• Flexible working hours

• Capital-forming benefits

• Subsidy for company pension plan

• 30 days of vacation per year

• Subsidy for corporate fitness (Wellpass)

• Bike leasing

• Employee discounts

• Company doctor

• Open corporate culture

• Modern & dynamic work environment

• Secure & trustworthy employment relationship

• Collegial team with flat hierarchies and short communication paths

• Attractive, performance-based compensation (base salary plus bonus)

We offer you a responsible, exciting role in a collegial atmosphere with many opportunities for professional and personal development .

We look forward to your application and to shaping the future of the Commercial segment at Citrix together with you!

THE FUTURE IS YOURS. WE OFFER THE PERSPECTIVES.

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