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Über
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
2. KEY ROLES AND RESPONSIBILITIES
Develop and implement comprehensive marketing strategies
Conduct market research and competitor analysis to identify growth opportunities
Lead product launches and lifecycle management
Build and maintain relationships with KOLs and key stakeholders
Collaborate with the sales team to create marketing tools and training materials
Monitor and analyze campaign performance and optimize accordingly
Plan and execute marketing activities including digital campaigns, congresses, and symposia
Liaise with global and regional marketing teams
3. WORK EXPERIENCE
10 ~ 15 years of marketing experience in the pharmaceutical/biotech industry
Led strategic brand planning and execution across multiple therapeutic areas
Hands‑on experience in domestic (Irish) market environment, preferably biosimilar markets
Proven track record on product launches, portfolio management, and lifecycle management
Managed end‑to‑end launch planning: messaging, positioning, promotional tools, and cross‑functional alignment
Collaborated with medical, regulatory, and sales teams for successful product rollouts
Managed phase out strategies or brand transitions at different stages of a brand lifecycle
Strong market and competitive analysis background
Identified market opportunities through data‑driven insights
Developed targeted strategies based on segmentation and unmet needs
Stakeholder and KOL engagement
Built and maintained relationships with key opinion leaders and healthcare professionals
Created meaningful patient organization relationships and campaigns
Organized advisory boards, symposia, and scientific conferences
Experience in digital and multichannel marketing campaigns
Executed omnichannel strategies including CRM, digital content, and virtual engagements
Tracked KPIs to continuously optimize campaign performance
4. SKILLS AND SPECIFICATIONS
Fully conversant in Medicines Ireland Code of Conduct. Knowledge of the pharmaceutical industry business, policies, and procedures
Familiarity with Veeva Promomats and Salesforce applications (desirable)
Good knowledge of computer‑based programs including Excel (spreadsheets) and PowerPoint (slide presentations) essential. xcfaprz Preferred skillset in use of Adobe InDesign, Adobe illustrator etc.
Sound scientific knowledge and ability to understand complex markets. Relevant scientific background in Immunology is desirable but not essential
Tertiary qualification in business (marketing) and/or science‑related field desirable
5. EDUCATION
Bachelor’s Degree, preferably in Marketing or Communication
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Sprachkenntnisse
- English
Hinweis für Nutzer
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