Digital marketing specialist

Propair is recognized as an employer of choice thanks to its stability, people‑first culture and competitive benefits, as well as the motivating and innovative challenges that are core to its values. Based in Rouyn‑Noranda, we are known for the excellence of our services in aircraft charter, aeromedical evacuations, aircraft maintenance and airport services, delivered by nearly 130 dedicated employees.

At Propair, it’s more than just a job — it’s a rewarding career in an environment where ideas, innovation and collaboration are truly valued.
YOUR ROLE

Reporting to the Commercial Development and Marketing Manager, the Digital Marketing Specialist plays a key role in the implementation and optimization of Propair Group’s digital marketing initiatives.

More specifically, you will be responsible for:

• Planning, executing and optimizing multi‑channel digital marketing campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok – an asset).
• Monitoring and analyzing campaign performance indicators (KPIs) and recommending continuous optimization opportunities.
• Contributing to the performance of corporate websites through content updates, SEO optimization and ongoing improvements to the user experience.
• Designing, adapting and deploying digital content (visual assets, advertising messages and web content) aligned with brand identity.
• Supporting email marketing campaigns and automation workflows (newsletters, retention and re‑engagement).
• Working closely with internal teams and external partners to ensure consistency, quality and performance of digital initiatives.
• Conducting ongoing industry monitoring to stay current on digital marketing trends, tools and best practices.

• Access to Propair flight passes for you and your immediate family.
• Full‑time permanent position , based in Rouyn‑Noranda.
• Flexible working hours and the possibility of remote work, depending on operational needs.
• Competitive group insurance plan , with employer contribution.
• Group RRSP with employer participation.
• Opportunities for professional development and career progression .
• Diverse and motivating projects that will make you look forward to coming to work every day .

At Propair, we believe talent is revealed through both expertise and attitude. For this role, we are looking for someone who stands out through:

• Strong organizational skills and the ability to manage multiple priorities.
• An analytical, results‑driven mindset .
• High level of autonomy , combined with a collaborative spirit.
• Creativity applied to achieving digital performance goals .
• Clear and effective communication with various stakeholders.
• Proficiency with digital tools and marketing platforms
  (Google or Meta certifications, CRM experience and Adobe Creative Suite are considered assets) .

• University degree in Marketing, Communications or a related field .
• 2 to 3 years of relevant experience in digital marketing.
• Strong proficiency with digital advertising platforms (Meta Ads, Google Ads).
• Knowledge of web analytics tools (Google Analytics).
• Excellent command of French and English , both spoken and written.

Want to contribute to meaningful projects that make a real impact?
Join the Propair team and be part of an organization where your digital expertise truly makes a difference.