Informa
Conversion Rate Optimisation (CRO) Director
- +1
- +6
- London, England, United Kingdom
- +1
- +6
- London, England, United Kingdom
Über
Conversion Rate Optimisation (CRO) Director
role at
Informa At Informa, we’re an international business that connects specialists with knowledge, helping them to learn more and do more through live and on-demand events, digital and data-driven services and academic research. We’re home to 10,000+ colleagues across 30 countries and part of the UK’s FTSE 100. In Global Support, we provide expert guidance and hands-on support to the Informa Group and its business teams. Job Description This role is based in 5 Howick Place, London Purpose of role: As CRO Director, you will lead the adoption, growth, and maturity of CRO practices across One Informa—enhancing user journey optimisation, advanced segmentation, and embedding an agile test-and-learn culture across the marketing community. You will set the standard for CRO excellence, guiding teams in delivering data-driven, customer-focused strategies that drive measurable impact. You will work with Group Marketing and Divisional CMOs, aligned to One Informa rollout plans, to support developing and implementing data-driven strategies for around 5-6 events per year that increase high-quality user engagement and significantly boost conversion rates across key customer touchpoints. You will combine analytical and creative problem-solving to enhance user experiences, personalise journeys, and maximise conversion opportunities for events audiences. What you’ll be doing: Setting CRO Strategic Direction and Standards
Lead the development and expansion of the CRO Centre of Excellence across One Informa (starting with the B2B events business), promoting broader adoption of CRO methodologies and embedding a culture of experimentation within the marketing community. Educate stakeholders on CRO principles and foster a data-led optimisation mindset through the Centre of Excellence. Define and document Informa’s approach to CRO, including processes and ways of working that support consistency and scalability. Design and implement comprehensive CRO strategies that align with business objectives and deliver measurable outcomes. Build structured testing roadmaps and prioritise initiatives based on impact potential. Establish and champion best practices and methodologies to ensure consistency and quality across teams. Lead A/B, multivariate, and split testing programs across key digital touchpoints. Develop statistically sound experiments with clear hypotheses and success metrics. Analyse results and translate findings into actionable insights to inform future activity. Data Analysis & Insights
Conduct detailed analysis of user behavior, conversion funnels, and digital journeys to uncover barriers and opportunities. Leverage both quantitative data and qualitative feedback to guide optimisation strategies. Create clear, insightful reports and dashboards that support decision-making across the business. Cross-functional Collaboration
Partner with UX/UI, content, marketing, product, and development teams to embed CRO insights into templates, campaigns, and product experiences. Collaborate across departments to align optimisation efforts and share learnings. Work with C-Tech and IIRIS to manage the CRO technology stack and evolve requirements as the CX landscape progresses. Represent CRO and marketing perspectives in technology councils and taskforces—particularly for platforms like Encore and registration solutions—to keep optimisation a priority. Stay informed on emerging CRO tools, technologies, and trends, sharing relevant insights with stakeholders. Define a unified approach to AI adoption in CRO, supporting efficiency and performance across the organisation. Innovate testing and optimisation approaches, tailoring strategies to different audiences, clients, objectives, and user behaviours. What you will produce:
Comprehensive CRO strategies and testing roadmaps aligned to business goals Detailed test plans with clear hypotheses, methodologies, and success criteria Monthly performance updates to track progress and share key wins Quarterly and annual reports summarising performance, insights, and future focus CRO training courses and practical guides for teams across the business Best practice sessions, playbooks, and supporting resources to embed CRO thinking Documented CRO processes and ways of working to ensure consistency and scalability Recommendations for tech improvements and new tooling based on evolving needs Insight dashboards and visualisations to make data accessible and actionable How you will measure success:
Increased adoption of agile test-and-learn methodologies and A/B testing Increased data and analytics proficiency and embedding of a data-driven culture Transition rate increase Conversion rate increase MQLs and conversion uplift Audience revenue uplift MQL revenue uplift Qualifications
We’d love to hear from you, especially if you: Take a customer-centric approach and deeply understand user needs to shape priorities Champion great UX and apply design principles to elevate every customer touchpoint Deliver CRO that is data-led and drives measurable results Turn data into decisions with complex analysis leading to clear insights Test with confidence using statistical significance and smart experimentation Track what matters using tools like Hotjar, Clarity, etc. to uncover real user behaviour Tailor experiences and personalise/segment effectively with CRO platforms Know your numbers: GA4, GSC, and GTM are core to measurement and optimisation Keep projects moving in high-pressure, fast-paced settings Drive change and embed a test-and-learn mindset to fuel continuous improvement Additional Information
We work in-person three days a week or more, or with flexibility to work from home or remotely. Informa offers a range of benefits and opportunities for development, including training, mentoring platforms, and internal mobility. We are committed to equal opportunities and inclusive environments. See our Equal Opportunities statement and data handling information on our site. See how Informa handles your personal data when you apply for a job here.
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Wünschenswerte Fähigkeiten
- A/B Testing
- Customer Experience
- Data Analysis
- Digital Marketing
- Multivariate Testing
- UI
Berufserfahrung
- CRO
Sprachkenntnisse
- English