SEO Specialist

At Veracity, we aim to be a different kind of insurance partner—one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it! We're looking for an experienced and talented

SEO Specialist

to join our team. This role will be responsible for developing and executing comprehensive SEO strategies, including keyword research, competitive research, self-scouting analysis, link building, content strategy & optimization, and technical SEO, among other things. This role requires a deep understanding of search engine algorithms and ranking factors, standards for “helpful content” as defined by search engines and users, proven experience in driving organic rankings and traffic growth, and strong analytical skills to measure and report on campaign performance. This role collaborates with the content, design, development, and PMM teams to ensure alignment with overall strategy and business objectives. Success for the SEO Specialist role is defined as driving improvements in organic rankings that lead to increases in qualified organic traffic, that is, traffic that leads to an increase in organic purchases.

Key Responsibilities

Develop and implement comprehensive SEO strategies to drive organic traffic growth Conduct keyword research, competitive analysis, and website audits to identify optimization opportunities In conjunction with the content team, develop an SEO content calendar that supports organic goals and the marketing funnel Optimize website content, structure, metadata, and other elements to improve search engine rankings Collaborate with the digital media specialist to build high-quality backlinks and manage link building campaigns Collaborate with content and design teams to ensure SEO best practices are implemented Monitor, analyze, and report on organic performance using tools like Google Analytics, Google Search Console, and various 3rd party SEO tools (Moz, Ahrefs, Screaming Frog, etc.). Stay up-to-date on the latest SEO trends and algorithm updates Request & direct the efforts of resource providers (content writers, designers, etc.) in the execution of the SEO strategy Required to perform other duties as requested, directed, or assigned Strong interpersonal skills that facilitate productive and respectful collaboration with others and that value both the work and the people doing it Requirements and Qualifications

2+ years of experience in roles directly managing SEO strategy & execution Proven results running national organic campaigns during your 2+ years of experience The ability to develop a true SEO strategy Proficiency with Google Analytics and Google Search Console Working knowledge of various marketing tools (e.g. Moz, SEMRush, Ahrefs, etc.) Strong project management skills Extensive experience with content strategy development and management, either directly or in a consultative/collaborative role Tangible experiences with building links, running technical audits, consulting on the creation of content that ranks, reporting results to stakeholders, and creating SEO strategies from scratch Experience working in WordPress Willingness to understand the world of insurance and insurance marketing A humble, hungry, smart, and proactive attitude Perks Health, dental, and vision plans Amazing work-life balance with 4 weeks of Paid Time Off 9 Paid Company Holidays with 2 floating holidays 401K Programs with employer match Personal assistant programs for support in a healthy personal and work life Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

Engage in groundbreaking projects that are reshaping the insurance landscape Collaborate with a group of dedicated, like-minded professionals Experience a culture that prioritizes growth and development Compensation Range: $60k/yr - $80k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you need accommodation, please let us know during the interview process.