SEO Strategist - Senior

Responsibilities

Infer likely successful content strategies from tools like Search Console, Google Analytics, SEMRush etc. (SEO Marketer)

Communicate content strategies with stakeholders (clients and internal) - get working approvals (Digital Marketing Manager)

Develop templates or oversee content development with in house copy team (SEO Specialist)

Identify budget-effective work for junior SEO team members and interns (SEO Analyst)

Consensus-build with inhouse design, dev and programming to achieve top ranking, lead-generating content (SEO Manager)

Report KPIs (typically datastudio dashboards and a home brew rank tracking system) and adjust strategies based on results (Online Business Development)

Requirements

You are proven successful in generating results, can speak specifically to KPIs and causal lead increase

You are experienced with Google Analytics, Data Studio, and/or Search Console

You have excellent communication skills - can build consensus with clients

You enjoy strategizing to achieve meaningful results - can demonstrate with data (examples?)

You are a strong problem solver with meticulous attention to detail

Benefits

Paid time off

Voluntary OT (@time-and-a-half pay)

Health insurance

Dental insurance

HSA option

Paid half-hour lunch (8 hours work = 8 hours pay)

Corporate sponsored Lifetime Fitness membership

Local small-batch coffee on tap

Be your own boss

Interact with successful business owners

A family-first company

Description As a senior SEO specialist, you will be accountable to content quality at fitness to satisfy high-intent queries from qualified leads. Data sense a must. You're not necessarily a coder but you know how to talk to devs and programmers.

You will be working with ~50 copywriters, digital marketers, graphic designers, videographers, front-end developers, and programmers to fulfill our mission:

Improving the Economy One Business at a Time

™ with

Profit Generating Websites

™. Go capitalism!

Our team also has server admins and a few onsite technicians who double as in-house IT. See photos of the team. We grew up on a lot of direct-with-proprietor small business relationships back before website marketing was even a thing. Now a full-service marketing agency, we place more radio and podcast ads than anyone in Wisconsin. As our

clients continue to grow , we now collaborate with robust and digitally literate in-house teams. The next phase in our

growth

is all about

ownership mindset

and

culture fit . That means you: a self-starter who loves interacting daily with successful clients and colleagues. You take feedback well and can give it back, candidly and respectfully. Ideal candidates love responsibility and self-management (no babysitting!). That means you want to ownthe outcomes: you will be expected to troubleshoot, improvise, and often make decisions on your own about overcoming issues - not passing the buck to someone else!