Content Strategist Paid & Organic

We are assisting our client that is known for its creativity and innovation in the toy industry. Their mission is to inspire and develop the builders of tomorrow through play. About the Role The

Content Strategist Paid & Organic

will be responsible for creating and defining multi-channel communications plans that combine owned, earned, paid, and shared media. They will bring big ideas to life across our ecosystem, ensuring clear, compelling, and connected user journeys across multiple touchpoints. Responsibilities Create and define multi-channel communications plans combining owned, earned, paid, and shared media. Bring big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling, and connected user journeys across multiple touchpoints. Combine creativity and effectiveness through a strong understanding of audiences, touchpoints, and media thinking. Apply understanding of how brands grow, and how effective communications create impact and drive results. Partner closely with Strategy and Creative leads to ensure creative ideas make the most effective use of an integrated mix of owned, earned, and paid channels. Develop strong insights based on a deep understanding of consumer and shopper needs as well as channels and behaviors. Create measurable campaign KPIs to enhance creative effectiveness and improve the sell rate of innovative ideas. Qualifications ~5 years of experience working with media agencies on media placements. Knowledge of optimizing within different channels and reaching target audiences effectively. Required Skills Strong understanding of owned, earned, paid, and shared media. Ability to develop creative and effective communication strategies. Experience in creating measurable campaign KPIs. Preferred Skills Experience in working with global campaigns. Knowledge of brand strategy and insights. Ability to work collaboratively with creative teams. Pay range and compensation package Compensation: $50/hr W2 Equal Opportunity Statement Catena Solutions brings 30+ years of expertise supporting organizations to drive growth, optimize operations, and navigate industry challenges. Our team of consultants specialize in the areas of Change & People, Project & Program Management, Insights & Analytics, Strategic Growth & Innovation, Revenue Growth Management, Creative & Digital Marketing, Supply Chain Operations, Order to Cash, and Food Safety & Quality.

Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits. At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact accommodationrequest@advancedgroup.com #LA-JL1