Senior Director of Brand Management, Marketing and Sales

Overview

Position: Senior Director of Brand Management, Marketing and Sales Lead and manage the Marketing and Sales team ensuring an elevated level of professionalism, guest service and profitability. Develop targeted marketing strategies and business leads, solicit potential clients, service existing accounts, sell all hotel facilities, partner with senior leadership to create and consistently deliver well-targeted brand standards and strategies, target business in assigned market segment and meet and exceed sales goals for rate, occupancy, and revenue. Consistently perform our standards of service, interact with guests, clients and all hotel team members in a professional manner and have a Be The Difference attitude.

Your Role: • Execute sales and marketing activities to achieve budgeted goals. • Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns. • Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings, and conversion. • Drives digital channel direction through data analysis to deliver ROI. • Drives the creation of on-property promotions and programming while working with applicable departments to implement. • Work closely with the Public Relations team to coordinate PR related to special events. • Stays abreast of industry trends that the resort can capitalize on. • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and to establish a leadership position in the market. • Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly, and monthly basis. • Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories. • Lead the development of the annual marketing plan/budget. • Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs. • Enhance the resort's community's image by actively participating in associations, events, clubs, and boards. Actively engage in community relations. • Oversee ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions. • Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals. • Provide direct team leadership with accountability measures to achieve objectives. • Develop marketing/sales plans for Business/Transient Travel, Group, and Banquet/Catering segments. • Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Brand management, Revenue Management, and Ecommerce.

Responsibilities

• We are looking for an experienced large conference/resort Sales and Marketing Leader with significant experience (minimum 7 years in similar position). • Must have 7+ years of director level experience in leading experienced sales and marketing teams to consistently meet/exceed business objectives. • Conference Center experience is highly desirable. • Proficiency in Microsoft Word, Excel preferred, and Delphi highly preferred. • Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required. • Extensive knowledge of marketing and brand management, sales skills, revenue management, recruitment, supervision, training, and motivation of managers. • Ability to effectively communicate verbally and in written form with the public as well as team members, marketing partners and ownership. • Essential statistical and analytical skills required to identify revenue growth opportunities and shortfalls. • Ability to work both independently and cross-functionally to achieve goals. • Ability to thrive in a multi-tasked and fast-paced environment. • We offer a competitive salary and excellent benefits beginning the first of the month after hire. • Highly competitive bonus structure • Up to 10% travel locally and nationally

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