Digital Marketing Specialist

Digital Marketing Specialist

JOB SUMMARY:

As a Digital Marketing Specialist, you will support our marketing efforts by managing digital marketing channels, planning and optimizing content, and analyzing performance data. You will work closely with cross-functional teams to execute campaigns that enhance brand awareness, increase engagement, and drive sales.

PRIMARY DUTIES AND RESPONSIBILITIES:

The below listing of essential functions is not an inclusive listing of all duties that may be requested to be performed by supervisor or manager. Plan and execute digital marketing initiatives across several channels, including social media, display and affiliate. Assist in the execution of ad concepts by creating, editing, and updating assets for paid campaigns across platforms, including Google Ads, Meta Ads (Facebook/Instagram), YouTube, and others as needed. Work with the marketing team to test and optimize creative assets and headlines for performance. Work with the creative team to develop high-performing ad assets that align with broader marketing goals and campaigns, including copy, visuals, and videos. Analyze campaign performance, creative performance, identify trends, and proactively recommend opportunities for performance improvement. Communicate and provide direction to external paid media vendors. Collaborate with internal teams to ensure brand consistency and messaging alignment. EDUCATION AND EXPERIENCE:

Bachelor's degree in Marketing, E-commerce or a related field is preferred, or a combination of an Associate degree in Marketing and two years of relevant experience is required. Previous experience with internet marketing/e-commerce in a business environment is preferred. KNOWLEDGE, SKILLS, AND ABILITIES:

Proficiency with Microsoft Office Suite, particularly Excel. Ability to work efficiently and quickly. Strong organizational skills with the proven ability to handle competing priorities and deadlines. Excellent interpersonal, written and oral communication skills. Creative thinking and problem-solving skills. Experience with Google Analytics Experience with Canva or other video editing tools Ability to work independently and quickly in a fast-paced environment. Why Mason?

Medical, Dental, and Vision coverage Employee Near-Site Clinic Generous 401k match Bonus incentive opportunities Tuition reimbursement 35% store discount Paid volunteer time Companywide events

What We Do:

We are a family-owned, multi-channel retailer located in West-Central Wisconsin that has proudly been in business for more than 120 years. We own and operate multiple businesses that sell everything from shoes and apparel to bedding and electronics through our E-Commerce websites and direct mail catalogs, with some businesses offering our own proprietary credit payment option. We have a strong commitment to support the communities where we work and live.