Digital Communications Lead

GOAL has responded to the world’s major humanitarian crises since its founding in 1977, working with vulnerable communities in 14 countries across the globe with a dedicated team of personnel. While GOAL continues to be an agile first-responder to humanitarian crises, it is also committed to working with vulnerable communities to help them survive crises and support them on the road to recovery.

Reporting to the Head of Communications, the Digital Communications Lead will play a key role in developing our digital communications and content strategies. You’ll spearhead the development of fresh, relevant content for the GOAL website and various digital platforms.

The role involves leading research, creation of content and assets (from concept through to publication), editing, sub-editing, quality assurance, content marketing and performance analysis (across an inventory of online channels).

We are seeking a digital creative who can demonstrate versatility and the ability to simplify and explain complex issues to a varied audience. Ideally, you’ll have some previous experience with a humanitarian organisation or be passionate about utilising your skills to make a difference.

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• Lead the implementation of GOAL’s Digital Communications and Content Strategies
  
• Provide expert communications guidance and quality assurance for all fundraising campaigns from inception to delivery
  
• Monitor and research digital trends to ensure GOAL remains at the forefront of innovation
  
• Manage relationship with key external digital agencies and suppliers
  
• Promote best practice and build digital communications capability within GOAL teams globally
  
• Develop engaging and innovative content across all digital channels
  
• Ensure all content adheres to GOAL’s ethical storytelling standards, brand guidelines, and values
  
• Drive integrated digital campaigns across GOAL’s digital channels
  
• Assist the Fundraising team to manage subscriber lists, supporter communications and donor journeys
  
• Manage GOAL’s Digital Asset Management system and content generation processes
  
• Manage GOAL’s digital content calendar aligned with GOAL’s strategic priorities
  
• Measure and evaluate performance of social media and digital fundraising campaigns
  
• Ensure website, social and email queries reach relevant departments
  

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• Deliver optimised landing pages for fundraising, advocacy, and country teams
  
• Ensure all website content is accurate, up to date, and engaging
  
• Manage SEO and GEO strategies to increase search engine visibility
  
• Monitor, evaluate, and improve user experience and site performance through regular reporting and analysis
  
• Work with IT, Finance, and external agencies to maintain secure donation systems and integrations
  

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• Proven experience in digital content management ideally within the Humanitarian or non-profit sector
  
• Significant experience with Content Management Systems (CMS) WordPress an advantage
  
• Demonstrable experience using design suites such as Adobe Photoshop, Premiere Pro and Canva
  
• Versatile writing style that reflects a varied audience
  
• Ability to simplify and explain complex issues and procedures
  
• Ability to work to tight deadlines and respond to new opportunities/events
  
• Have a broad understanding of copyright laws
  
• Proven track record in the development of new content including graphics, banners and data
  
• Previous experience working with a humanitarian / international development NGO is highly desirable
  
• Experience and demonstrable skills creating videos for online use
  

GOAL offers staff flexible working with our hybrid model. We require HQ employees to work 2 days per week from our office in Dun Laoghaire, Dublin.

We strongly encourage you to apply even if you do not meet every single requirement listed. At GOAL we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact our Recruitment Team at

GOAL is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. xcfaprz We foster an inclusive culture where all voices are heard and valued, and we are particularly eager to receive applications from women and other underrepresented groups. We know that the more inclusive we are, the better our work will be.