Senior Manager Corporate Communications 高级公共关系经理

PR Team and Media Center Management

• Support the Greater China Marketing and Communication Head in managing the Greater China PR team, News Bureau function, and Media Center in the Greater China region. 协助大中华区市场与传播负责人管理大中华区公关团队、新闻中心职能及媒体中心。

PR Strategy Development

• Develop and drive TÜV Rheinland’s specialized PR strategy and agenda. 制定并推动TÜV Rheinland的专业公关战略和议程。

External Materials Management

• Manage the production and updates of external materials such as press releases, fact sheets, bios, media image files, articles, and advertorials. 管理新闻稿、资料表、个人简介、媒体图片文件、文章和软文等外部材料的制作和更新。

Media Coverage and News Dissemination

• Create, disseminate, and leverage news items about TÜV Rheinland’s business and company successes to build its public profile in Greater China through increased media coverage. Track key industry media editorial calendars to pitch stories in mainland China. 创建、传播并利用关于TÜV Rheinland业务和公司成功的新闻内容，通过增加媒体报道提升其在大中华区的公众形象。跟踪中国大陆主要行业媒体的编辑日程，推送相关报道。

Media Relations

• Establish and strengthen media contacts and build a TÜV Rheinland-friendly media network in trade and business in the Greater China region. 建立和加强媒体联系，在大中华区的行业和商业领域建立TÜV Rheinland友好媒体网络。

Media Events Coordination

• Coordinate special media events such as interviews, media tours, press conferences, and media briefings. 协调特别媒体活动，如采访、媒体参观、新闻发布会和媒体简报会。

Public Relations Activities

• Manage and coordinate public relations activities and events, such as media gatherings with journalists, customers, and/or community stakeholders, to increase TÜV Rheinland’s brand awareness in China. 管理和协调公关活动和事件，例如与记者、客户和/或社区利益相关者的媒体聚会，以提高TÜV Rheinland在中国的品牌知名度。

Stakeholder Management

• Identify, solicit, cultivate, and manage a portfolio of chambers of commerce, associations, cooperations, and technical associations. 识别、争取、培养并管理商会、协会、合作伙伴和技术协会的资源。

Branding Projects

• Lead and manage branding projects such as KOL collaborations, testimonials, and early branding initiatives to continuously increase brand awareness and reputation in the industry. 领导和管理品牌项目，如KOL合作、客户见证、早期品牌推广等，不断提升行业内的品牌知名度和声誉。

PR Content Strategy

• Manage PR content strategy and tactics to develop quality content and feed all types of media to build thought leadership. 管理公关内容策略和战术，开发高质量内容，覆盖各类媒体，树立行业思想领导地位。

Industry Marketing Initiatives

• Manage industry marketing initiatives and efforts to support business line (BL) development and strengthen its influence in the industry. 管理行业营销活动，支持业务线发展并加强其在行业中的影响力。

Crisis Management

• Build and own crisis management processes to ensure corporate business compliance and effective reactions to external/internal events. 建立并负责危机管理流程，确保企业业务合规并对内外部事件作出有效反应。

Agency Management

• Manage relationships with agencies appointed to drive integrated marketing campaigns, PR events, media networking, etc. 管理与负责整合营销活动、公关活动、媒体网络等的代理机构的关系。

Digital and Social Media Collaboration

• Collaborate with the digital marketing team on digital and social media branding activities and partner with appropriate external businesses and community groups. 与数字营销团队合作开展数字和社交媒体品牌活动，并与适当的外部企业和社区团体合作。

Educational Background

• University or Master’s degree in Marketing, Business Administration, or Communication. 市场营销、工商管理或传播学相关专业本科及以上学历。

Professional Experience

• At least 10 years of professional and PR management experience in leading B2B brands or agencies. 至少10年在领先B2B品牌或代理机构的专业和公关管理经验。

PR Expertise

• Expertise in PR campaign design, media relations, and crisis management. 精通公关活动设计、媒体关系和危机管理。

Communication Skills

• Confident communicator and presenter with excellent verbal and written communication skills. 自信的沟通者和演讲者，具备出色的口头和书面沟通能力。

Organizational and Management Skills

• Excellent organizational, people management, and planning skills. 具备优秀的组织能力、人员管理能力和规划能力。

Media Knowledge

• Full understanding of media needs and media relationships. 深入了解媒体需求和媒体关系。

Proactive and Detail-Oriented

• Proactive, reliable, responsible, and accurate with attention to detail. 积极主动、可靠负责，注重细节。

Social Media and KOL Collaboration

• Tactical understanding of social media and deep insight into cooperation with KOLs. 对社交媒体有战术性理解，并对与KOL合作有深入的洞察力。

Stress Management

• Ability to work in high-stress environments, often for long hours. 能够在高压环境下工作，且经常需要长时间工作。

Creativity and Professionalism

• A wide degree of creativity and latitude, self-motivated with a positive and professional approach to management. 具有高度的创造力和灵活性，自我驱动，以积极和专业的态度进行管理。