Communication & User Engagement LeadCohezio • Brussels, Brussels-Capital Region, Belgium

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Communication & User Engagement Lead

Cohezio

Brussels, Brussels-Capital Region, Belgium

Brussels, Brussels-Capital Region, Belgium

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Über

VITY is a prevention app, created by Co-Health, a consortium formed in 2024 by Solidaris, Multipharma, P&V Group and Cohezio, with the ambition to support healthier lifestyles in Belgium.
The app was launched in June 2025. With more than 100,000 downloads, the solution is now mature and ready to enter its next phase of growth and impact. It aims to become a key preventive-health tool by offering personalized, science-based content and an engaging digital experience.
Job description We are looking for a dedicated person to oversee the overall operational management of VITY. This role includes:

Managing and driving the app’s engagement performances, from user onboarding and conversion during sign-up to user retention and community involvement.
Ensuring operational continuity to guarantee smooth and efficient operations.
Overseeing the quality of content provided to users.
Establishing transparent communication aimed at building trust with all users.

The Communication & User Engagement Lead translates the Steering Commitee (SteerCo) direction into weekly execution, and creates a reliable operating rhythm between consortium partners and the vendor. The key responsibilities are: 1) Awareness & Engagement operations

Build and run a quarterly Awareness & Engagement plan (B2C B2B2E) aligned with SteerCo priorities and the annual media plan.
Own the user activation funnel: first impression ? download ? onboarding start ?

Brussels, Brussels-Capital Region, Belgium

Sprachkenntnisse

English

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