Über
The Digital Media Analytics Intern will support the Marketing Insights & Data Analytics team in analyzing digital media campaigns and marketing performance across multiple channels. This internship will provide hands-on experience with marketing analytics, campaign measurement, testing frameworks, and performance reporting used to optimize large-scale marketing programs. The intern will work closely with analytics and media strategy teams to help analyze campaign performance, build dashboards, support test-and-learn initiatives, and translate data into actionable insights. This role is ideal for students interested in marketing analytics, digital media strategy, and data-driven decision making. What This Role Will Do Support the analytics team in analyzing and monitoring digital media campaign performance across channels including paid search, paid social, programmatic, and CRM. Assist in running Marketing Mix Model (MMM) scenarios to help evaluate different marketing investment strategies and understand potential impacts on ticket sales and media performance. Assist with routine media analytics and campaign operations tasks, including maintaining budget pacing trackers, entering and validating media spend data, and generating QR codes for campaign tracking. Help maintain and update marketing dashboards and performance reports used by the media strategy and analytics teams. Conduct ad hoc analysis to identify trends, performance drivers, and opportunities to optimize marketing campaigns. Help translate analytical findings into clear presentations and summaries to support internal stakeholders and marketing teams. What This Person Will Bring: Currently pursuing a Bachelor's or master's degree in marketing, Analytics, Business, Economics, Statistics, or a related field Experience working with spreadsheets and basic data analysis Interest in digital marketing, media analytics, or marketing strategy Ability to work collaboratively in a team environment while managing assigned projects independently. Desired: Experience working with data visualization or BI tools such as Tableau, Looker, Power BI, or similar Exposure to digital marketing platforms such as Google Ads, Meta Ads Manager, or programmatic media platforms Familiarity with marketing experimentation or A/B testing concepts Experience working with marketing, campaign, or consumer data sets Interest in the live entertainment, music, or events industry Technical Skills/Competencies: Proficiency with spreadsheet and presentation tools including Google Sheets, Microsoft Excel, Google Slides, and Microsoft PowerPoint Familiarity with dashboard and data visualization tools such as Tableau, Looker, Power BI, or similar platforms Basic understanding of SQL or querying data from databases Understanding of digital media performance metrics, including CPM, CTR, CPA, and ROAS Ability to analyze data and translate findings into clear insights Strong attention to detail and ability to manage multiple tasks in a fast-paced environment Strong written and verbal communication skills, with the ability to present insights clearly in presentations or written summaries Equal Employment Opportunity Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. #LI-GV1 LOSANGELES,CA The expected compensation for this position is: $16.90 USD - $20.00 USD Hourly ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
Sprachkenntnisse
- English
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