Director of Client Sales (Culture, Media and Entertainment), London

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The Telegraph Location:

London, United Kingdom EU work permit required:

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4 Posted:

13.02.2025 Expiry Date:

30.03.2025 Job Description:

The Director of Client Sales will be responsible for fostering long-term, profitable relationships with clients, driving revenue growth within designated categories, and leading client engagement efforts to achieve category expansion. This role is pivotal in strengthening the Telegraph Media Group's (TMG) position as a trusted partner by actively engaging with high-value clients in the culture, media, and entertainment sectors. The Director will play a key role in aligning client objectives with TMG's offerings, ensuring sustained commercial growth across both Digital and Editorially Integrated Partnerships (EIP) revenue streams. Key Responsibilities Set Telegraph commercial revenue growth strategy for the culture, media and entertainment categories, and within that, develop brand specific growth plans demonstrating deep business and brand understanding. Establish and develop senior decision maker client /CMO level relationships with target clients in line with client growth plans and annual revenue targets by product line, with a particular focus on growing EIPs & supporting growth digital revenue, data led partnerships, and all other commercial revenue lines. Lead /create client relationships and build commercial propositions and new business plans for further growth opportunities. Identify high value, mid-long term briefs (ahead of investment team briefings) and proactive opportunities with clients. Aid other Commercial product specialists eg Digital, commerce and EIP with sector and brand knowledge to help flag and convert live briefs across all product lines. Effectively transfer leads into relevant specialists and ensure effective follow through and gold standard client service across the Commercial team. Use deep understanding of sector marketplace dynamics to improve general visibility and perception of TMG commercial offering with brands across the sector, e.g. key sector marketplace thought leadership for TMG. Create client category specific trade marketing strategy with the support of the Trade Marketing team across events, PR and CRM. Surface Commerce opportunities where appropriate, bringing clients closer to Telegraph audiences through performance-based and/or affiliate terms. Experience of events working with our trade marketing team to deliver client commercial events where applicable. Ensure all work is aligned to the overall TMG business and brand strategy. Requirements Strong marketing client and agency relationship building skills up to and including Business / Strategy Directors and client side CMO level. Strategic approach to business and marketing challenges / briefs, ability to understand the broad context and translate client messaging and communications based on the audience. Previous experience working with or at clients in the culture, media, or entertainment category. Broad cross-channel understanding of all media, ideally with at least some hands-on comms planning background. Commercially minded to initiate and articulate highest value commercial opportunities and develop pitch strategies to deliver against them. Confident presenting skills with proven pitch ability. Ability to manage multiple projects/people simultaneously in a fast-paced environment. Excellent communication and management skills with the ability to work collaboratively alongside internal and external clients. Experienced people manager. The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance. Training and development With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career. Our commitment to inclusion At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware. To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

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