Digital Marketing Specialist

Global Digital Marketing Specialist(Pittsburgh, New York City - US)(Montreal, Quebec - Canada)Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.COMPANY OVERVIEWAt Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration. We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities. Learn more at www.ivalua.com. Follow us on LinkedIn and Twitter.THE OPPORTUNITYCONTEXT: Our Global Digital Marketing team is dedicated to raising awareness, demand generation, and lead nurture and conversion through the use of digital channels to promote Ivalua's services and solutions. The team's score includes but is not limited to Website, Landing Pages, Email Marketing, SEM, SEO, Social Media (paid and organic), and Affiliate marketing. ROLE: Here at Ivalua, we are currently looking for a Global Digital Marketing Specialist. With 5 existing members, this role will support in the creation, implementation and optimization of Global Digital Marketing Campaigns on various platforms, and reporting of global digital marketing campaigns. This position reports directly to the Senior Manager of Digital Marketing who is based in Montreal, Canada.WHAT YOU WILL DO WITH USDigital Marketing Campaigns: (35%)Support teams to plan, develop, and execute marketing initiatives, including but not limited to:Campaigns - Review and track campaign requests, coordinate with campaign owners, follow paid process to build out campaigns, review, and launchAssist with copywriting for ads, emails or landing pagesAssist with email campaigns and building landing pagesAssist with Search Engine Optimization (SEO)Coordinate requests for creative assets, and translationsSupport the marketing team in daily administrative tasks & ad hoc projectsConsistently review our website, emails and landing pages for quality assuranceDigital Marketing Reporting (45%)Maintaining weekly and monthly reporting processes, including but not limited to:Digital dashboards - manual and automated - for digital channel performanceWebsite analyticsSupport management for report-outs for Global presentationsDevelop a full understanding of all KPI's and metrics and constantly improve our reporting to deliver more insights efficiently Global Content Support (20%)Support global content team with webinars, 3rd party leads, & newsletterSupport in building emails and landing pagesSupport in data hygieneCoordinate design and marketing operations requestsYOUR PROFILEIf you have the below experience and strengths this role could be for you:Skills and Experience:Strong attention to detail and have excellent writing, communication, and presentation skillsStrong project management and time management skills with the ability to manage multiple projects simultaneously and prioritize workload under tight deadlinesExperience in the implementation and execution of multi-channel advertising strategies across email, websites, social media and advertising platformsExperience in digital campaign reporting with a strong understanding of digital marketing KPI's and metricsProficiency in MS Office (Excel, PowerPoint, Word, Outlook) or Google SuiteProficiency in digital marketing tools and platforms (Google Ads, LinkedIn Ads, Microsoft Ads, & HubSpot)Bachelor's degree in Marketing, Business, or relevant field, or equivalent experience2+ years of marketing experienceWHAT HAPPENS NEXTIf your application fits this specific position's needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals - apply today! Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you! Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role. Interviews will be conducted virtually via video or on-site with face-to-face meetings.LIFE AT IVALUAHybrid working model (3 days in the office per week)We're a team dedicated to pushing the boundaries of product innovation and technologySustainable Growth, Privately HeldA stable and cash-flow positive Company since 10 yearsSnacks and weekly lunches in the officeFeel empowered to pursue your goals with improved team collaboration and increased creativity/productivityUnlock and unleash your full professional potential with our exceptional training and career development programJoin a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valuedRegular social events, competitive outings, team running events, and musical activities,Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua) :Powered by People - Powered by You!United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/Experience life at Ivalua - check out our captivating video! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.Ivalua's core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.Title: Global Digital Marketing SpecialistBase Range minimum: $45,000Base Range maximum: $75,000Additional compensation / rewards: Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.#LI-HYBRID #LI-AP1 #LI-DNI