Brand Manager

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

We a looking for a Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

• Developing and updating consumer portraits and engagement funnels to understand consumers.
• Activating the brand essence across all touchpoints.
• Managing the 60/40+ basket, packaging, NHW dashboard, and CSV initiatives for your brand.
• Collaborating with cross-functional teams to execute brand and ICP plans, monitor performance, and ensure strategic alignment.
• Manage and develop marketing materials for pet specialists channel.
• Driving innovation and renovation to keep the brand vibrant and relevant.
• Partnering with communication agencies to create engaging brand experiences and impactful campaigns.

• Develop and execute brand strategies across different channels.
• Update consumer insights and engagement funnels to ensure consumer-centricity.
• Manage portfolio elements: packaging, pricing, promotional strategies, and SKU proposals for key channels/customers.
• Apply innovation levers and execute the innovation pipeline.
• Track and monitor brand health, performance, and business impact of PFME and TTS investments.
• Contribute to OBIs, Big Ideas, and engagement strategies to create rewarding brand experiences.
• Partner with communication agencies to ensure all brand communication enhances the company’s image as a trusted NHW leader.

• A minimum of 3–5 years in brand management or marketing. Experience in pet specialists channel or nutrition background is a plus point.
• Ability to work autonomously and understand both Malaysia and Singapore markets. Wiling to travel once a month to Singapore.
• Proactive in learning new channels and applying the knowledge effectively.