RTM Manager

Lead the RTM strategy and transformation agenda to deliver best-in-class channel growth, productivity, and sustainability aligned with Strategic Business Review (SBR) and Operational Master Plan (OMP).

• Define RTM strategy and lead transformation initiatives to optimize channel growth and efficiency.
• Identify pain points and opportunities using outlet analytics; segment outlets and map white spaces for growth.
• Develop RTM plans for urban and rural markets to improve route planning and sales effectiveness.
• Own and implement Right Store strategy, ensuring optimal distributor and route design.
• Build RTM capabilities across branches; monitor execution quality and compliance.
• Generate RTM dashboards and metrics; ensure data-driven decision-making.
• Support Channel Development Team with accurate volume/revenue forecasts.
• Conduct ROI analysis for RTM processes and share insights with stakeholders.

• Minimum 5 years of experience in Sales with proven KPI delivery.
• Strong knowledge of sales functions (Trade Marketing, Customer, Field) and distributor management.
• Demonstrated ability to lead cross-functional projects and teams.
• Strategic thinking and analytical skills with experience in financial analysis.
• Familiarity with rural market dynamics and partnership building.

• Experience in FMCG industry.
• Advanced knowledge of retail outlet universe and market intelligence.
• Exposure to Integrated Commercial Planning processes.