Über
Web Platform Product Manager , you'll shape the future of our marketing web platform—the foundation that powers how prospects and customers find and learn about our solutions. You'll share ownership of the vision and roadmap for our Adobe Experience Manager (AEM) platform capabilities, partnering with marketing, technology, design, and other cross-company teams to deliver scalable, enterprise-grade solutions. From defining platform strategy and governance to translating business needs into actionable requirements, you'll ensure our marketing websites are modern, performant, and ready to support the customer journey. This role bridges business strategy and technical execution. You'll define what's possible, prioritize features that drive impact, and collaborate with engineering to bring solutions to life—while working closely with web production teams who enable your features through templates, training, and global rollout. If you're passionate about platform strategy, thrive in cross-functional environments, and want to shape exceptional digital experiences, this is your opportunity. Major Areas of Accountability Platform Strategy & Roadmap Define and execute the product vision and roadmap for AEM-based marketing web platform capabilities, aligned with business objectives and stakeholder needs Lead modernization initiatives to evolve platform capabilities and retire legacy experiences Balance long-term platform strategy with immediate business requirements and stakeholder requests Product Development & Requirements Gather and translate business requirements from marketing users, customers, and internal stakeholders into detailed feature specifications and user stories Partner with commercial engineering teams to deliver new platform features, providing business context and success criteria Collaborate with UX designers to ensure features align with brand standards, compliance requirements and customer experience goals Work with web production specialists to ensure features are user-friendly for global content authors and include clear enablement materials Platform Governance & Performance Own governance standards for the marketing web platform, ensuring consistency, stability, and compliance Drive platform performance initiatives including site speed, SEO optimization, and technical health Manage platform migrations, upgrades, and integrations with marketing systems and tools Ensure digital experiences meet accessibility standards (ADA, WCAG) Stakeholder Collaboration & Guidance Serve as the primary contact for web platform capabilities, advising stakeholders on solutions within existing frameworks vs. new development needs Evaluate and triage feature requests, determining whether they can be solved through existing templates/components or require engineering investment Present roadmap updates and product plans to leadership and cross-functional teams Build strong partnerships across marketing, design, engineering, and production teams Optimization & Continuous Improvement Use analytics to monitor platform performance and identify optimization opportunities Leverage data and user feedback to refine features and improve experiences Lead change management efforts as new capabilities roll out Identify and mitigate risks throughout the product lifecycle Requirements Knowledge & Skills Platform & Business Acumen Working knowledge of Adobe Experience Manager (AEM) authoring, components, templates, and workflows—particularly AEM as a Cloud Service Understanding of Content Management Systems and how they enable marketing experiences Familiarity with marketing technology ecosystems and common integrations (analytics, personalization, CRM, marketing automation) Knowledge of web accessibility standards (ADA, WCAG) and SEO best practices Understanding of the "Find and Learn" phase of the customer lifecycle and how digital experiences support discovery and engagement Product Management Expertise Ability to define product vision, strategy, and roadmaps that align with business goals Strong proficiency in Agile methodologies (Scrum), managing backlogs, sprints, and releases Expertise gathering business and marketing requirements and translating them into user stories and specifications Skilled at prioritizing features based on business impact, user needs, and resource constraints Experience managing the full product lifecycle from concept through launch and optimization Data-driven decision-making using analytics and performance metrics Collaboration & Communication Exceptional communication skills—able to bridge business stakeholders and technical teams Strong stakeholder management, building alignment across diverse teams and leadership Proven ability to lead and influence without direct authority Skilled at presenting roadmaps and product updates to executives Collaborative approach that fosters inclusive, high-performing teams Strategic Thinking & Problem-Solving Customer-centric mindset with empathy for both end users and internal content authors Strong analytical and problem-solving skills Ability to balance competing priorities and make decisions in ambiguous situations Comfortable working in complex, enterprise environments with multiple stakeholders Strategic vision with attention to execution detail Personal Attributes Adaptable and resilient in fast-changing environments Strong organizational skills, managing multiple initiatives simultaneously Curious and committed to continuous learning Ownership mindset—takes accountability and drives results High emotional intelligence and ability to navigate complex dynamics Education & Experience Bachelor's degree required 5+ years of product management experience, preferably in content management, digital platforms, or marketing technology 7+ years of overall professional experience Proven track record managing cross-functional product initiatives from concept to launch AEM, Scrum, or product management certifications preferred
Sprachkenntnisse
- English
Hinweis für Nutzer
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