- +3
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- United States
Über
Pennant Services is a growing leader in the home care, home health, hospice, and senior living industries. Our commitment to "life-changing service" sets us apart, and we operate under a unique model: rather than a traditional corporate HQ, we function as a
Service Center
to support the leaders and caregivers at our local operations.
Our culture is rooted in our
CAPLICO
values: Customer Second Accountability Passion for Learning Love One Another Intelligent Risk-Taking Celebration Ownership These principles guide our work, our relationships, and our purpose.
Position Overview
We are seeking a
Digital Marketing Specialist - Paid Ads
to join our marketing team. This role will focus heavily on
Google Ads , with additional support for
Meta (Facebook/Instagram) Ads . The ideal candidate will be highly analytical, relationship-driven, and skilled at building trust with local leaders by helping them understand how paid ads work, what's performing, and how we're improving results.
This person will
not
be expected to build dashboards from scratch but will
partner with our internal data team
to get what they need, provide input, and conduct ad hoc analysis. Additionally, instead of using Google Tag Manager or Analytics, we track performance through
High Level (our CRM)
and
PostHog -so familiarity with setting up, maintaining, and improving conversion tracking through those platforms is key.
Key Responsibilities
Plan, execute, and optimize campaigns on
Google Ads
and
Meta Ads . Act as a trusted advisor to
on-site leaders
across our operations-explaining strategies and performance clearly, and helping them use paid ads to achieve census and growth goals. Collaborate with our
data team
to build and refine dashboards, and independently perform
ad hoc analysis
using Excel or Google Sheets. Set up and troubleshoot
conversion tracking
using High Level and PostHog to ensure accurate attribution and reporting. Provide campaign insights and recommendations that guide marketing and budget decisions. Work with our in-house creative team to guide ad visuals, messaging, and offers based on performance data. Offer support on landing page funnels, form strategy, lead routing, and campaign follow-up logic. Contribute to the ongoing improvement of how we measure, share, and scale what's working. Qualifications and Skills
2+ years of hands-on experience
managing paid media campaigns, especially Google Ads. Experience with
Meta (Facebook/Instagram) Ads Manager
is a plus. Strong analytical skills; comfort with Excel/Google Sheets and campaign reporting. Familiarity with
High Level
CRM and
PostHog
for conversion tracking, or willingness to learn quickly. Excellent written and verbal communication skills-must be able to clearly explain marketing concepts to non-marketers. Comfortable collaborating with a variety of stakeholders, including field leaders and department heads. Experience with Canva or ad creative review a plus. Google Ads and/or Meta certifications are a bonus. Compensation & Benefits
Salary Range:
$55,000 - $70,000 annually, depending on experience and skills. Health Insurance:
Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO):
Two weeks PTO, plus paid holidays. 401(k):
Pennant matches the first 2% of your contribution at $0.25 per $1.00, with full vesting after 4 years. Work Schedule:
Hybrid model - 1 in-office day per week in
Eagle, Idaho , remainder remote. Professional Development:
Access to growth opportunities, training, and learning resources.
Location:
Hybrid (Remote + 1 day/week in Eagle, Idaho) Company:
Pennant Services
Application Process
We're excited to find a digital marketer who is driven by results, collaborative by nature, and motivated to make a difference across our family of healthcare operations.
To Apply:
Submit your resume and a brief cover letter. Please include examples of campaigns you've managed, results you've achieved, and how you align with the
CAPLICO
values. (Optional) Include a portfolio or links to case studies demonstrating your paid media success.
#Hybrid
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
Wünschenswerte Fähigkeiten
- Facebook ads
Berufserfahrung
- Digital specialist
- SEO
- SEM / Traffic
Sprachkenntnisse
- English