Senior Manager - Digital Customer Strategy

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, daring thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected, which is why we’re taking ambitious action to address some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Join Our Team as a Senior Manager, Digital Customer Strategy (Oncology) at AstraZeneca!

The Senior Manager, Digital Customer Strategy is a critical leader responsible for crafting and delivering AstraZeneca’s digital engagement approach across commercial functions. This role drives the design and optimization of omnichannel strategies, championing the integration of AI-powered solutions to personalize customer interactions, improve campaign performance, and maximize business impact. The Senior Manager partners with brand, sales, analytics, and IT teams to ensure data-driven, agile, and innovative engagement with healthcare professionals (HCPs), patients, and other key stakeholders.

• Lead the development and execution of the digital customer engagement strategy across assigned portfolio, embedding AI integration and advanced analytics into every step of the customer journey and commercial activity.
• Design and coordinate high-impact omnichannel campaigns, leveraging AI tools for segmentation, targeting, content personalization, and performance optimization.
• Collaborate with commercial teams, brand leads, medical affairs, analytics, and IT to translate strategic objectives into actionable digital initiatives, fostering seamless cross-functional alignment.
• Drive adoption of GenAI and machine learning technologies for campaign management, predictive analytics, customer profiling, and real-time engagement insights.
• Develop and continuously refine dashboards, KPIs, and measurement frameworks powered by AI to monitor the effectiveness of digital channels, customer satisfaction, and commercial results.
• Guide campaign preparation, digital go-to-market model development, and omnichannel planning—ensuring readiness, precision, and consistent customer experiences.
• Support HCP digital partnerships and digital patient activation initiatives, utilizing data-driven recommendations to optimize outreach and improve outcomes.
• Animate customer and patient engagement journey creation with AI-enabled personalization and dynamic channel sequencing.
• Advocate for digital innovation and best practice sharing across teams, building capability and fostering a culture of continuous learning and improvement.
• Ensure compliance with global and local regulations on digital engagement, data usage, and privacy in all activities.

• Bachelor’s degree in Business, Digital Marketing, Data Science, or related field; advanced degree preferred.
• At least 5 years of experience in digital strategy, commercial, or omnichannel customer engagement roles, oncology pharmaceutical experience an asset.
• Strong understanding of omnichannel engagement, advanced segmentation, campaign analytics, and digital platform deployment.
• Proven collaboration skills, with experience influencing cross-functional teams and senior stakeholders.
• Excellent communication, project management, and change leadership abilities.
• Thorough knowledge of compliance, data governance, and digital regulation in healthcare/pharma.

Please submit your resume, and if you wish, your cover letter indicating your interest and availability.