Marketing Analytics & Performance Specialist.Aspire • Bolton, England, United Kingdom
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Marketing Analytics & Performance Specialist.
Aspire
- Bolton, England, United Kingdom
- Bolton, England, United Kingdom
Über
Marketing & Performance Analyst
to join this growing organisation. Role Overview: This is a high-impact role where you will transform complex marketing data into clear commercial insight, helping prove the value of marketing activity and supporting strategic decision-making across the business. You'll connect data across platforms such as Salesforce and GA4, build robust commercial models, and provide the marketing team with the ROI intelligence needed to optimise strategy and budget allocation. Responsibilities Include: Act as the
single source of truth for digital and marketing performance
,
turning complex data into clear commercial insight. Connect platforms such as
Salesforce and GA4
to create a
unified view of the customer journey
from first interaction to referral and surgery. Deliver
Marketing Mix Modelling (MMM)
and advanced analytics to forecast revenue and optimise marketing budgets. Measure marketing performance against
commercial outcomes
such as referrals and revenue, demonstrating true ROI. Build
automated, self-serve dashboards
using tools such as Looker Studio, PowerBI or Tableau to provide real-time performance insights. Identify
underperforming channels and growth opportunities
through proactive data analysis. Explore and implement
AI and emerging analytics tools
to drive innovation and commercial value. Candidate Experience: Proven experience with
Marketing Mix Modelling (MMM)
and statistical analysis Expertise in
Google Analytics 4 (GA4)
and
Salesforce
reporting Experience with data visualisation tools such as
Looker Studio, PowerBI or Tableau Strong ability to clean, structure and analyse complex or incomplete datasets Commercial understanding of P&L, CPA and Customer Lifetime Value Technical Skills: GA4 and Google Tag Manager Salesforce reporting Looker Studio, PowerBI or Tableau Advanced Excel or Google Sheets Data blending and database knowledge (desirable For more information and to express your interest send your CV now! We Are Aspire Ltd are a Disability Confident Committed employer
TPBN1_UKTJ
Sprachkenntnisse
- English
Hinweis für Nutzer
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