PPC Specialist

An award-winning digital performance agency is seeking a PPC Specialist to join its growing Paid Media team. This is a high-impact role reporting directly to the Head of Paid Media, offering the opportunity to shape strategy, influence client growth, and contribute to the continued evolution of a high-performing department.

You will manage a diverse portfolio of 60+ clients across multiple sectors, spanning lead generation and high-scale eCommerce. This role is ideal for a commercially minded performance marketer who thrives in a fast-paced agency environment and enjoys balancing hands-on execution with strategic leadership.

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• Act as the strategic lead for high-value accounts, becoming a trusted advisor focused on overall business growth—not just campaign execution
  
• Own long-term account roadmaps, identifying upsell and cross-channel opportunities aligned with evolving client objectives
  
• Lead monthly and quarterly performance reviews, confidently presenting insights and strategic direction to senior stakeholders
  
• Maintain a strategic overview across a broad client portfolio, ensuring consistency, innovation and performance excellence
  

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• Design and execute high-performing PPC strategies across Google Ads, Microsoft Ads and related platforms
  
• Stay ahead of platform developments including AI bidding, Performance Max, and automation advancements
  
• Collaborate closely with SEO, Content and Social teams to deliver fully integrated, omnichannel digital strategies
  

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• Oversee advanced reporting and insight delivery using GA4 and Looker Studio
  
• Manage bid strategies, forecasting and budget allocation across high-scale accounts to maximise ROI and eliminate inefficiencies
  
• Ensure conversion tracking and measurement frameworks are xcfaprz robust and commercially aligned
  

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• 2+ years’ experience managing PPC campaigns, ideally within an agency environment
  
• Proven ability to lead client meetings, manage expectations and grow accounts strategically
  
• Expert-level knowledge of Google Ads and Microsoft Ads (Meta Ads experience a strong advantage)
  
• Advanced experience with GA4, Looker Studio, Shopify and SEMrush
  
• GTM experience and understanding of conversion architecture highly desirable
  
• Excellent communication skills, with the ability to translate technical data into clear commercial outcomes