Marketing Data Analyst

Pella

United States

United States

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Über

Data Analyst, Digital Pro CX Urbandale, Iowa (hybrid) The Data Analyst on the Digital Pro CX team is responsible for collecting, processing, and analyzing data to assess digital tool performance. This role supports data?driven decision?making by evaluating KPIs and synthesizing insights from multiple sources to drive continuous improvements in customer experience. In this role, you will: Align with the digital product team to define KPIs for performance tracking. Work with technology partners to collect raw data from systems. Create regular reports for stakeholders, leadership, and the Pro CX team. The Pro CX team will utilize the reports to guide strategic planning and decision?making. Stakeholders and leaders will use reports for insights and progress tracking. Summarize analytics on performance and trends linked to goals. Recommend actions to enhance customer experience and guide strategic decisions. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE 3+ years of digital marketing analysis experience. Familiar with Omni-Channel Media Measurement Frameworks (MMM, Incrementality, MTA). Skilled in building dashboards with LookerStudio and Power BI. Proficient with PowerPoint and other presentation tools. Clear data communicator for audiences of all expertise levels. Experienced in Google Analytics, Google Tag Manager, Salesforce, Retool and Oracle Cloud Solutions.

United States

Sprachkenntnisse

English

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